SOURCE: Amobee



December 19, 2011 01:00 ET

Merah Cipta Media to Partner With Amobee to Lead Mobile Advertising in Indonesia

MCM to Drive Mobile Advertising Results for Local Brands and Publishers Using Amobee PULSE for Advertisers and Amobee PULSE for Publishers

JAKARTA, INDONESIA and SINGAPORE--(Marketwire - Dec 19, 2011) - Amobee, the company defining mobile advertising, today announces that MCM group, one of the largest digital media and advertising groups in Indonesia, has selected Amobee PULSE for Advertisers and Amobee PULSE for Publishers as their comprehensive platforms to maximize mobile advertising revenue for both large advertisers and publishers.

As one of the fastest growing mobile markets in the world, and with close to 100% mobile phone penetration, mobile users in Indonesia are notably receptive to new mobile services and relevant, socially connected mobile advertising. MCM group has been a digital media powerhouse in Indonesia through their subsidiaries: MediaX Asia, a digital publisher and online media manager, SemutApi Colony and KLIX Digital, two of Indonesia's leading digital advertising agencies, and finally with Merah Putih Incubator, the leading Indonesian technology and digital media incubator. With the integration of Amobee PULSE for Advertisers and Amobee PULSE for Publishers, MCM can optimize mobile advertising for brands and publishers by delivering relevant mobile ads. Therefore, MCM is the only digital agency fully equipped to achieve value for the entire Indonesian mobile advertising ecosystem.

"When it comes to mobile advertising, Amobee was the only company that has a proven track record of providing a comprehensive mobile advertising platform for big publishers and advertisers," said Danny Wirianto, MCM CEO. "We look forward to bringing amazing mobile ads to our always connected mobile users."

"MCM and Amobee will revolutionize the Indonesian mobile advertising market," said Trevor Healy, Amobee CEO. "We are providing MCM with the only mobile advertising platform that can deliver results for the big guys."

"No one understands how to reach Indonesian mobile users better than MCM," said Grant Watts, Amobee's Regional Vice President, Asia Pacific. "With Amobee PULSE for Advertisers and Amobee PULSE for Publishers, MCM will be able to bring value to the entire mobile advertising ecosystem, and deliver highly relevant and immersive mobile ads to Indonesian mobile phone users."

About MCM
Merah Cipta Media (MCM) Group is a group company that provides complete solutions in branding, marketing, communication and digital media for major industry players in Indonesia. Founded 2001 in Chicago, USA as a digital marketing agency, in 2003 MCM returned and settled its headquarter in Jakarta, Indonesia. MCM group is one of the key players in Indonesia digital and marketing industry through their subsidiaries: SemutApi Colony, a full service branding and advertising agency; KLIX Digital, a digital marketing consultant; MediaX Asia, a digital media network manager; and Merah Putih Incubator, the first Indonesian technology and digital incubator. MPI incubates websites such as,,,,,, and For more information, go to

About Amobee
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit

Contact Information

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