SOURCE: The NewsMarket

The NewsMarket

February 12, 2009 09:30 ET

Mercedes-Benz Fashion Week Video Available on The NewsMarket

Free Footage From All Major Fashion Shows Available on www.thenewsmarket.com/nyfashionweek2009 Starting February 13

NEW YORK, NY--(Marketwire - February 12, 2009) - From February 13-20, broadcast and online journalists seeking content about the Fall 2009 Mercedes-Benz Fashion Week in New York, a top fashion industry event, will find runway footage for all the shows on The NewsMarket (www.thenewsmarket.com), the leading web-based video marketing and delivery platform.

Journalists can search, preview and download video and other content from www.thenewsmarket.com/nyfashionweek2009 and register for email alerts and RSS feeds about new video. All content is free of rights for editorial use.

Available video will include runway shots from 60+ designers including:

--  Anna Sui
--  BCBGMAXAZRIA
--  Carolina Herrera
--  Calvin Klein
--  Diane von Furstenberg
--  Michael Kors
--  Narciso Rodriguez
--  Zac Posen
--  Ralph Lauren
--  And many more
    

New content from the shows will be made available every day during Mercedes-Benz Fashion Week around 90 minutes after the show ends. For a full event schedule go to: www.mbfashionweek.com/newyork/fall2009/schedule/

"IMG has always prided itself on providing journalists easy access to its news content. Working with The NewsMarket now enables us to take the next step and offer our media contacts easy, 24/7 access to our latest video content from Mercedes-Benz Fashion Week," said Zach Eichman, Director of Global Communications at IMG Fashion.

"With fashion being a popular topic, both off- and online, we are excited to make Mercedes-Benz Fashion Week content available on The NewsMarket," said Shoba Purushothaman, CEO and Co-Founder of The NewsMarket. "Organizations such as IMG understand that today's media landscape requires proactive, multiplatform outreach and that the online world offers tremendous opportunities for designers to engage with customers directly."

NOTE TO EDITORS:

For broadcast-quality video supporting this press release, please visit (www.thenewsmarket.com/nyfashionweek2009). If you are a first time user, please take a minute to register or with any questions, please contact journalisthelp@thenewsmarket.com

About IMG Fashion

IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events includes Mercedes-Benz Fashion Weeks in New York and Miami. Internationally, IMG Fashion produces Mercedes-Benz Fashion Week Berlin, Fashion Fringe at Covent Garden in London, Lakme Fashion Week in Mumbai, Rosemount Australian Fashion Week and Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia's Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto. For more information on IMG and its business visit www.imgworld.com.

About The NewsMarket

The NewsMarket (www.thenewsmarket.com) is the leading platform for global brands to market and deliver their video to all their audiences. The company enables corporations and government and non-profit organizations to easily share their video content with the media, blogs, consumers, online communities and other audiences globally. The company's media site (www.thenewsmarket.com) is used by more than 20,000 media outlets in 193 countries to view and order free news video for use in their programming. The NewsMarket works with many of the worlds leading brands including General Motors, Volvo Cars, the U.S. Department of State, IBM, UNICEF, Facebook and Google. The NewsMarket is headquartered in New York, with offices in Beijing, London, San Francisco, and Mumbai. To learn more about our capabilities, visit: www.thenewsmarket.com/postingcontent/