SOURCE: Mercedes-Benz Research & Development North America, Inc. (MBRDNA)

Mercedes-Benz Research & Development North America, Inc. (MBRDNA)

September 23, 2016 15:16 ET

Mercedes-Benz Wins the "Red Dot Award for Design Concept"

STUTTGART, GERMANY and SINGAPORE--(Marketwired - September 23, 2016) - The Mercedes-Benz "F 015 Luxury in Motion" vehicle receives the "Red Dot: Best of the Best" award for trailblazing design. The Mercedes-Benz "Concept IAA" won the "Red Dot award" for high quality of design. Both concept cars demonstrate aspiration and innovation of future advancements in user interface and user experience design. The award ceremony took place in Singapore on September 22, 2016.

The annual "Red Dot Design Concept Award" competition sets the standards for future trends, and establishes guidelines for designers. In 2016, over 4600 design concepts from 60 countries were judged by an international jury with 21 members.

  • With the autonomously driving luxury saloon F 015 Luxury in Motion (world premiere at the 2015 CES show in Las Vegas) Mercedes-Benz demonstrates how the car is transformed into a digital sanctury. One key aspect of the research vehicle is the continuous exchange of information between vehicle, passengers and the outside world. Six displays are installed all around the interior for this purpose. Through gestures, eye-tracking and touching the high-resolution screens, the passengers can intuitively interact with the networked vehicle. In the exterior, large LED areas at the front and rear plus a forward-pointing laser projection system are responsible for visual communication with the vehicle's surroundings.
  • The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile, world premiere at the 2015 International Motor Show (IAA) in Frankfurt) is two cars in one: it is an aerodynamics world champion with a Cd value of 0.19 and a four-door coupé embodying irresistible design. Three central features of the "Concept IAA", the steering wheel, instruments and head unit, form an aesthetically pleasing whole of high quality. In the new E-Class, parts of this visionary concept have already become reality -- for example the touch control on the steering wheel and the digital cockpit. At the same time the study provides an outlook on the further development of user interface and user experience design. The vehicle study brings graphics and animations on a par with the quality of Hollywood films into the car for the first time.

The user experience design of both vehicles was developed at Mercedes-Benz Research & Development North America Inc. (MBRDNA) in Silicon Valley. Mercedes-Benz is forging ahead with the networking of the driver, vehicle and outside world, as well as the digitization of the car and mobility in general. MBRDNA headquarters is part of the global R&D network, and has been systematically expanded since 1995. At present the research center in Sunnyvale employs over 240 personnel. Alongside user experience design, development is focussed on mobility of the future, autonomous driving, mobility services, telematics and machine learning.

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