Desperate Seller

Desperate Seller

July 19, 2011 04:00 ET

Mercedes Currently Occupying Poll Position Ahead of Renault

LONDON, UNITED KINGDOM--(Marketwire - July 19, 2011) -

Creative Summary:

Leading UK used car selling website Desperate Seller recently revealed that its latest May-June 2011 figures have indicated an upward trend in the popularity of the Mercedes used car models advertised on its website. Conversely, the statistics have also revealed that the viewing figures for Renault models are down, indicating the winning streak of the F1 team Red Bull Racing-Renault is not being reflected on the domestic used car marketplace.

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Whilst the Formula 1 driver's championships is seeing Sebastian Vettel's Red Bull Renault pulling away from Lewis Hamilton's Mercedes McLaren, Desperate Seller's traffic reveals a different leaderboard result, with Mercedes trumping Renault in the used car popularity stakes.

The latest May 2011 to June 2011 comparative statistics from Desperate Seller, a leading UK used car advertising website, have revealed that whilst search traffic for Mercedes has increased by a significant 6.06%, the number of people actively searching for a used Renault model has decreased by 4.57%. This has brought the total number of views of used Renault cars to well below that of Mercedes' figures.

These used car sales figures effectively reverse the current success being enjoyed by the Red Bull Racing-Renault team in the Formula 1 driver's championships, where the points gap between RBR-Renault and second place McLaren Mercedes is widening significantly with each completed race. In the domestic markets, however, according to Desperate Seller's month-by-month statistics the top two 'podium positions' indicate that the popularity and desirability of the multitude of used Mercedes models are far outperforming Renault's offerings, effectively reversing the Formula 1 results.

The latest Desperate Seller figures are also indicating that it is executive cars, rather than hot hatches and MPVs, that are increasingly in demand in the used car marketplace. Despite winning European Car of the Year in 2003 with the Renault Megane, and Renault models clearing up What Car?'s hot hatch categories in 2011, it appears that interest in the French-based car manufacturer is waning in comparison to the luxury-executive models produced by German auto manufacturing giant Mercedes Benz in the last five years.

Auto Express awarded the Mercedes SLS AMG 'Performance Car of the Year 2010', but other Mercedes models with a slightly less hefty price tag continue to afford the brand with the prestige and reputation that it has come to embody. The Mercedes C-Class and E-Class have proven extremely popular with drivers and critics alike, with the C-Class awarded Top Gear Magazine's Car of the Year 2007. In 2010, Mercedes went on to win What Car? Car of the Year 2010 Safety Award for the Attention Assist feature that is fitted as standard in the E-Class range, as well as winning the Best Luxury Car category for the S 350 CDI BlueEFFICIENCY model. The E-Class in particular has won great acclaim for its reliability, comfort and esteemed styling, and remains a favourite model for luxury taxi fleets around the world.

To find out more about Desperate Seller, visit

About Desperate Seller was established in 1999 and has since grown to become a leading UK online community for the advertising, buying, selling and leasing of new and used cars. The site features over 200,000 used cars for sale within the exclusive network of car classifieds, and thanks to its innovative car advertising model, Desperate Seller is much more than just a platform for cheap cars for sale.

The website operates a cost-efficient and simple 'Advert Accelerator' system. The system submits one classified advertisement across a number of websites for a fixed fee, ultimately saving each customer a significant sum of money and increasing the advertisements' visibility. For those looking to buy used cars, also incorporates an advanced search and compare facility to allow buyers to filter through hundreds of thousands of results to find their perfect car.

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