SEATTLE, WA--(Marketwired - Jun 9, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers through digital advertising and commerce channels, announced today details of the Mercent Retail™ 'IRCE or Bust' retail road trip currently en route to this year's Internet Retailer Conference & Expo (IRCE) held June 10-13 at McCormick Place Conference Center in Chicago, IL.
Six Mercent team leads departed the Mercent Headquarters on June 2nd for a 2500 mile road trip of intense, exciting, insightful and sometimes comical engagements with leading retailers headquartered between Seattle and Chicago. The journey is proving to be a valuable and highly interesting with trip details chronicled on the Mercent corporate website HERE (www.mercent.com/irce-or-bust).
The entire Mercent team will be on-site at IRCE on Tuesday, June 10th at booth #421 for the opening reception and kick-off of Mercent's Executive Thought Leadership Expo -- a mini-conference that addresses key retail and eCommerce topics influencing the way retail executives manage their business for success. Sessions include market-moving retail trends, high-impact technology innovations and retail performance best practices, tips and insights. (View full conference schedule HERE: http://www.mercent.com/news/google-ebay-sears-newegg-and-other-retail-thought-leaders-join-mercent-at-irce-2014.)
Mercent optimizes retail product and offer visibility for more than 500 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of ecommerce destinations. Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping Campaigns, Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds).
To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206-832-3900