SEATTLE, WA--(Marketwired - Jun 10, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has expanded its team of certified Google AdWords certified professionals by 45 full time employees in the month of May, further positioning Mercent's expertise and thought-leadership for Google Shopping campaigns and retail paid search.
Formally recognized by Google and across the digital marketing industry, Google AdWords certified professionals demonstrate advanced working knowledge of Google technology and best practices. Mercent's certified team includes Mercent executives, product managers, engineers, customer account managers and service professionals, sales engineers and product marketers.
"Mercent added 45 new Google AdWords certified professionals to our product and services teams in May," remarked Mercent Chairman and CEO Eric Best. "This is formal recognition of our team's industry leadership and commitment to retailer success with Google Shopping campaigns and paid search. This latest milestone in team certification further positions Mercent as the leading provider of technology and expert services for retailers leveraging Google shopping programs as a part of their omni-channel commerce efforts."
The AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Certified professionals are required to successfully complete a series of exams that cover the fundamentals of AdWords and online advertising, including account management and the value of search advertising; advanced search, including best practices for managing AdWords campaigns; best practices for advertising on display formats such as YouTube and the Google Display Network; and video advertising best practices for YouTube and Google Display Network concepts.
Mercent optimizes retail product and offer visibility, including in-store and omni-channel ads and local PLAs, for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of eCommerce destinations. Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds).
To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206-832-3900