SOURCE: Mercent

Mercent

September 30, 2014 09:00 ET

Mercent and AffiliateTraction Announce Retail eCommerce Partnership and Platform Integration for Affiliate Shopping Sites

SEATTLE, WA--(Marketwired - Sep 30, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today a strategic partnership with AffiliateTraction, the largest multi-national affiliate marketing agency in the world.

With offices in the US, United Kingdom, Canada and Australia, AffiliateTraction provides all-inclusive affiliate management and promotional services for global brands and retailers. Through its partnership with Mercent, AffiliateTraction retail clients, including AnnasLinens.com, BaseballSavings.com, SoccerSavings.com, The Golf Warehouse, Forever21.com, Forever21 CA, SpinLife.com and others, will use Mercent's award-winning Mercent Retail™ SaaS platform to market and sell their full product portfolios across affiliate shopping sites.

"By working together, Mercent and AffiliateTraction are providing a significantly more improved product catalog for our mutual clients. Our partnership is based on a shared focus to optimize the retailers' implementation process while improving the customer experience," commented Greg Shepard, CEO, AffiateTraction. "Our top priority is improving the customer experience in order to drive sales. This technology integration accomplishes both by delivering a consistently updated product feed at a quality level found in the shopping channel that is seamless to retailers, networks, affiliates and customers. This is the affiliate channel evolved."

According to a Tier 1 international retailer working directly with Mercent and AffiliateTraction, "We value this partnership. AffiliateTraction has been a long-term, valued partner and a key to our success in working with the most valuable performance relationships possible. An essential part of our retail client's online performance is based on affiliates utilizing our product catalog. Mercent's technology combined with AffiliateTraction's expertise puts them on a solid and profitable track."

Mercent Chairman and CEO Eric Best added, "AffiliateTraction is a global leader in providing world-class affiliate management and promotional services for large retail brands. We're pleased to lead the implementation of Google Shopping Campaigns for our joint retail clients and look forward to driving measurable and profitable product sales for these online merchants." 

Mercent optimizes retail product and offer visibility, including in-store and omni-channel ads and local PLAs, for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of eCommerce destinations. Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds).

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3971 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About AffiliateTraction
AffiliateTraction is a full-service affiliate marketing agency that specializes in incubating, managing, and growing affiliate programs for top Internet retailers and major name brands. It is the largest agency of its kind, with a presence on three continents serving more than several countries. Founded in 2000 by CEO Greg Shepard, AffiliateTraction is retained by mid-market to enterprise-level organizations to expand their efforts in the affiliate channel through active management of multiple networks and direct publisher relationships. AffiliateTraction advocates itself as an all-inclusive agency that provides clients with the tools, support, and technology needed to successfully grow their affiliate programs. http://www.affiliatetraction.com

About Mercent
Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The eCommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900