SOURCE: Mercent

Mercent

February 15, 2011 08:45 ET

Mercent and Amazon Payments Engage With Retailers at eTail West February 22, 2011

SEATTLE, WA--(Marketwire - February 15, 2011) - Mercent™, a leading provider of online performance marketing technology and services for retailers, announced today participation at the February 22nd - 25th eTail West conference in Palm Desert, CA. Highlighted during the conference is a private, invitation-only cocktail reception co-sponsored by both companies for retailers. The event will be held on Tuesday, February 22nd at the Lakeview Terrace in the JW Marriott Desert Springs. 

Mercent Drives Ecommerce Results
While attending eTail, Mercent will meet with key decision makers from Tier 1 retailer, industry partners, and media and analysts to highlight the latest features of Mercent's Mercent Retail™ performance marketing platform, performance services and company best practices that drive strong eCommerce results for Mercent clients. Highlights include:

  • Mercent Retail Client Performance in FY2010 and FY2011 Forecast
    • FY2010 same seller YOY growth of 32.6%, same seller YOY growth of Amazon 51%, and same seller YOY growth of 59% on Google.
    • New retail client adoption and gross merchandise value growth (GMV) of 172% for Mercent in FY2010.
  • Mercent Retail Technology and Services FY2011 Focus
    • New profit-generating Mercent Retail™ programs for Google, Amazon, eBay, Microsoft Bing and others.
    • New Mercent Retail™ price optimization engine for Amazon.
    • New online retail sales channel support, including social shopping merchandising via Twitter, Facebook, MySpace, Ning, Bebo, and other social sites.
    • Expanded support for the Google Affiliate Network, Google Product Extensions to AdWords, and Google Product Listing Ads.

"We look forward to connecting with retail clients and prospects at our Amazon-cosponsored event at eTail West," commented Mercent CEO Eric Best. "This will serve as an ideal venue to discuss emerging ecommerce growth opportunities, including product ads, retargeted display, shopping engines, affiliate programs and other leading cart-based marketplaces, and how Mercent can help drive incremental revenue and profits through these programs for retailers."

Mercent + Amazon Cocktail Reception -- Secure Your Exclusive Invitation Today!
The Mercent and Amazon Payments co-sponsored event is a private, invitation-only cocktail reception. Space is limited -- to request your exclusive invitation, email events@mercent.com or call 206.832.3900.

About Mercent Retail™
Mercent Retail™ offers powerful benefits for retailers wanting to maximize their online advertising and sales performance that include:

  • Visible products and offers across a diverse set of digital channels including online marketplaces like Amazon and eBay; shopping engines (CSEs), product ad platforms like Google Product Search (GPS) and Google Product Listing Ads (PLA), social shopping, shopping search, and affiliate networks through in-depth data feed management capabilities.
  • Competitive merchandising and promotional offers, enabled through powerful automated content and offer management capabilities, and robust competitive intelligence and price optimization tools.
  • Profitable advertising and selling programs, enabled through deep retail analytics that highlight the products, categories, brands, promotions, ads, and channels contributing most to retailer ROI -- and tools that allow retail marketers to take action on these insights.

About Mercent
Mercent ensures the world's leading retailers are visible, competitive and profitable wherever consumers are shopping online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, The Land of Nod, GUESS?, L'Occitane USA, REI, Spiegel and others, maximize their online shopping channel marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by a seasoned team of Amazon.com veterans and is a venture-funded company based in Seattle, WA. For more information regarding the Mercent Retail shopping feed and product feed solution; Mercent Retail™ Social shopping service; Mercent Performance marketing service; and/or the company's complete list of online marketing channels in the Mercent Shopping Network, visit www.mercent.com.

Facebook 
Twitter 
Mercent Blog 

Getting these graphics.
Topics:
ecommerce, eTail West, Amazon Services, Mercent Corporation, eTail party
Tags: Mercent, shopping feeds, ecommerce, Amazon marketplace, Google Product Search, Product Listing Ads, Product Extensions, Google Local Shopping, Amazon repricer, Amazon repricing

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-310-5323