SOURCE: Mercent

February 21, 2007 08:00 ET

Mercent and Coremetrics Announce Strategic OEM Partnership and Joint Customers

Bass Pro Shops Increases Revenues, Profits, and Return on Advertising Spend Through Online Shopping Engines Using Coremetrics Marketplace Powered by Mercent

SEATTLE, WA -- (MARKET WIRE) -- February 21, 2007 -- Mercent, a provider of online marketing technology and services for retail merchants, and Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced a strategic OEM partnership and joint retail customers. The companies' integrated online marketing platform is branded and available as Coremetrics Marketplace Powered by Mercent. Leading online retailers including Bass Pro Outdoors, LLC are driving online revenues, profit margins, and return on advertising spend through online marketing channels using the integrated technology.

"Bass Pro Shops has seen a significant lift in ROAS and lower advertising CPO (cost-per-order) since implementing Coremetrics Marketplace Powered by Mercent," said David R. Seifert, Director of Operations at Bass Pro Shops. "We are pleased to see that Coremetrics and Mercent, both trusted Bass Pro Shops vendors, have combined efforts to offer a world-class integrated marketing platform."

Coremetrics Marketplace Powered by Mercent provides an effective way for retailers to promote and sell products to more than 150 million shoppers across more than 35 leading shopping portals, marketplaces, and affiliate networks. It consolidates the management of online shopping feeds as well as automating CPC bids, product assortments and category management. This not only reduces management time, but also gives retailers the visibility to easily determine which online channels deliver the best ROI. By leveraging key features of the integrated solution, retail merchants can automatically optimize marketing performance to key performance indicators (KPIs) such as SKU-level profitability and inventory velocity with minimal effort.

With Coremetrics Marketplace Powered by Mercent, Coremetrics customers can extend the value of their existing Coremetrics tracking tags and actionable Coremetrics data to promote the right products and offers in the right online channels. Joint clients including Bass Pro Shops, ExOfficio, Levenger, and Smart Bargains are poised to quickly take advantage of the combined solution.

Key features of the integrated online marketing platform include:

-- Automatically track and report referrals, conversions, and orders across shopping portals and comparison shopping engines such as Yahoo! Shopping and Shopzilla

-- Track and report ad spend and the cost to acquire transactions and customers across channels, regardless of channel pricing model

-- Process orders automatically from transactional channels such as and SHOP.COM

-- Define dynamic per-channel product assortments based on operational and performance criteria

-- Append and optimize product content and merchandising offers to improve marketing performance

-- Automate product categorization uniquely for each online marketplace and shopping portal

-- Manage CPC bids based on channel, category, and product-level performance criteria

"Coremetrics Marketplace, the latest addition to our marketing suite, is a natural extension of our core web analytics and precision marketing platform," said Joe Davis, CEO of Coremetrics. "We're excited to announce this partnership with Mercent, the clear leader in retail data feed marketing solutions."

The complete list of online marketing channels supported by the platform is available at

For more information or to schedule a demo, please contact 877-721-CORE or visit

About Coremetrics

Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 900 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated Web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit or call 877-721-CORE.

About Mercent

Founded by veterans of, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 35 leading online marketing channels including transactional marketplaces such as and SHOP.COM, shopping portals such as and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS?, Lucky Brand Jeans, SmartBargains, Wet Seal, Proflowers, Celebrate Express, Crabtree & Evelyn, Levenger, and other leading retailers. Mercent is an Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit For the latest Mercent news, visit