SOURCE: Mercent

June 05, 2007 08:09 ET

Mercent Announces Mercent Retail Express™, Free Shopping Feed Integration and Validation Services

Data Feed Marketing Program Eliminates Setup Fees, Connects Merchants With Leading Online Shopping Portals

SAN JOSE, CA--(Marketwire - June 5, 2007) - INTERNET RETAILER 2007 CONFERENCE & EXHIBITION -- Mercent, a provider of online marketing technology and services for retail merchants, today announced Mercent Retail Express™, a free self-service integration and provisioning option for subscribers of Mercent Retail and Mercent Performance. Mercent has waived all integration and setup fees for customers integrating with Mercent Retail Express™.

With Mercent Retail Express™, retail merchants adopt Mercent Retail software to syndicate product catalog data to more than 35 leading online marketing channels without incurring integration services costs. Merchants can manage their shopping feed marketing campaigns at scale by publishing a standardized, single feed directly to Mercent.

"Mercent Retail Express offers a new level of efficiency in shopping feed integration and management," said Mercent Director of Service Delivery, Alan Brozovich. "Mercent Retail Express makes it easier and more cost effective for retail merchants to adopt and leverage online shopping portals and comparison shopping engines through a true pay-for-performance partnership with Mercent."

Mercent Retail is a hosted performance marketing platform that provides a single point of integration between existing retail management systems and online shopping channels. The Mercent Retail platform provides tools to automate, measure and optimize merchandising campaigns. Mercent Retail helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online channels. The software service may be purchased stand-alone or as part of Mercent's full-service performance marketing solution, Mercent Performance.

Mercent Performance provides online merchants a full-service, outsourced solution for shopping feed optimization capitalizing on Mercent's industry-leading technology. With Mercent Performance, merchants realize lower management overhead and reduced ongoing reliance on IT resources to implement dynamic online promotional campaigns through shopping portals. In the first quarter of 2007, Mercent Performance customers exceeded 900% average return-on-ad-spend (ROAS).

Mercent delivers optimized product attributes and merchandising offers to consumers through online retail channels. Shopping feed data is more consistent with the merchant's e-commerce storefront, more accurate and timely due to automation, and more effective at converting online visitors into shoppers. Mercent acts as a proactive channel advisor to brand-conscious retail merchants, delivering differentiated shopping channel intelligence that increases online retail performance. To align its interests with customer success, Mercent offers both Mercent Retail and Mercent Performance through a pay-for-performance pricing model.

Retail merchants can visit Booth #926 at Internet Retailer 2007 Conference & Exhibition June 4 - 7 in San Jose, CA to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail is available at www.mercent.com/retail

Information regarding Mercent Performance is available at www.mercent.com/performance

The complete list of online marketing channels supported by Mercent is available at www.mercent.com/channels

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 35 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include REI, GUESS?, Celebrate Express, Crabtree & Evelyn, Levenger, The Right Start and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news