SOURCE: Mercent

Mercent

June 05, 2013 08:00 ET

Mercent Announces Strategic Partnership With SHOP.COM

Company Expands eCommerce Reach for Large Brand Name Retailers

CHICAGO, IL--(Marketwired - Jun 5, 2013) - IRCE (Internet Retailer Conference & Exhibition) -- Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has signed a strategic partnership with SHOP.COM -- the eCommerce arm of Market America and #57 on the 2013 Internet Retailer Top 500 list. With this partnership, Mercent expands its portfolio of online shopping destinations supported by the award-winning Mercent Retail™ SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the SHOP.COM third-party marketplace.

SHOP.COM is Market America's exclusive eCommerce site that provides consumers with more than 2,000 exclusive products and more than 40 million products from companies that include Walmart, Nike, GAP, Old Navy, Victoria's Secret, Saks Fifth Avenue, Tommy Hilfiger, Banana Republic, Macy's and others.

Mercent enables large enterprise retailers to participate on the SHOP.COM marketplace through its Mercent Retail™ platform which delivers seamless and unified data feed integration to the SHOP.COM storefront; ensures syndication of rich product descriptions, product categorization data, promotional offers; and reflects real-time product updates and changes occurring on the retailer's own eCommerce website. Mercent Retail™ also delivers full content and merchandising through lists and offers search engine optimization capabilities for participating merchants. 

SHOP.COM's Chief Operating Officer Marc Ashley commented, "SHOP.COM provides retailers the ability to expand their online presence and market share by offering their full portfolio of products to SHOP.COM consumers. We are looking forward to broadening the product offerings on SHOP.COM with Mercent's extensive portfolio of enterprise retail clients."

According to Mercent Chairman and CEO Eric Best, "SHOP.COM ranks #57 of the fastest growing e-retailers, #28 of retail sites with the highest growth and #14 in the Mass Merchandising category along with e-retailers that include Amazon, Sears and Target. We are pleased to partner with SHOP.COM and look forward to accelerating the online success of Mercent retailers participating in this marketplace." 

In addition to SHOP.COM, Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels that include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights.

To learn more about Mercent's full product portfolio Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail eCommerce market sector alongside companies like Google and Channel Advisor (NYSE: ECOM).

ABOUT MARKET AMERICA, INC. & SHOP.COM
Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and has generated $4.3 billion in accumulated sales. Market America employs nearly 700 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico. Through the company's shopping website, SHOP.COM, consumers have access to over 40 million products, including Market America exclusive brands and thousands of top retail brands. By combining Market America's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback program, Hot Deals, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information:

United States: http://www.marketamerica.com or http://www.SHOP.COM
Mexico: http://www.marketamerica.mx or http://www.MX.SHOP.COM
Canada: http://www.marketamerica.com or http://www.CA.SHOP.COM

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900

    Market America, Inc & SHOP.COM PR Contact:
    Yann Perigault
    Email Contact
    Tel: 646-339-3600