SOURCE: Mercent

September 17, 2007 08:18 ET

Mercent ™ Announces Support for Shopping.com® Cart Program

Merchants Gain Turnkey Access to New PayPal-Enabled, Cost-Per-Acquisition Shopping Feature Through Mercent Retail

LAS VEGAS, NV--(Marketwire - September 17, 2007) - SHOP.ORG ANNUAL SUMMIT -- Mercent, a provider of online marketing technology and services for retail merchants, today announced support for the Shopping.com Cart program, available to all subscribers of Mercent Retail™ and Mercent Performance™.

Mercent is the first shopping channel solution provider to announce full support of Shopping.com's Cart program. With the Shopping.com Cart, consumers can buy from multiple merchants directly on Shopping.com. Shoppers can pay for everything -- including shipping -- in a single, secure payment using their credit card or PayPal. Through Mercent's shopping channel management technology, Cart orders go straight into the merchant's order management system for seamless order integration. Mercent customers benefit from increased conversion to order, better control over merchandising offers, access to more shoppers, and a more predictable cost per order on Shopping.com. Merchants only pay fees for successful sales processed by the Shopping.com Cart. Mercent customers including EyeSave, Inc. have adopted the new program.

"Through Mercent Retail, EyeSave.com seamlessly integrated with Shopping.com's new Cart program. We're acquiring new customers and orders on a CPA basis through Shopping.com," said Will Klebenov, Director of Business Development for EyeSave, Inc.

Retail merchants adopt Mercent Retail software to syndicate product catalog data to more than 50 leading online marketing channels including Shopping.com. Merchants can manage their shopping feed marketing campaigns at scale by publishing a standardized, single feed directly to Mercent. The Mercent Retail platform provides tools to automate, measure and optimize merchandising campaigns. Mercent Retail helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online channels. The software service may be purchased stand-alone or as part of Mercent's full-service performance marketing solution, Mercent Performance.

Mercent Performance provides online merchants a full-service, outsourced solution for shopping feed optimization capitalizing on Mercent's industry-leading technology. With Mercent Performance, merchants realize lower management overhead and reduced ongoing reliance on IT resources to implement dynamic online promotional campaigns through shopping portals.

To align its interests with customer success, Mercent offers both Mercent Retail and Mercent Performance through a pay-for-performance pricing model. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. In the first half of 2007, Mercent Performance customers exceeded 900 percent average return-on-ad-spend (ROAS).

Retail merchants can visit Booth #617 at Shop.org 2007 Annual Summit September 17 - 19 in Las Vegas, Nev., to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent is available at www.mercent.com

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include REI, GUESS?, Celebrate Express, Crabtree & Evelyn, Levenger, The Right Start and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news