SOURCE: Mercent


April 23, 2012 08:45 ET

Mercent CEO Eric Best Presenting at 2012 Magento Imagine Conference; Industry Thought-Leader Delivering Insight on Retail eCommerce Strategies That Improve Customer Acquisition and Sales

SEATTLE, WA--(Marketwire - Apr 23, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, today announced its CEO Eric Best is presenting at this year's Magento Imagine Conference in Las Vegas, NV. Mr. Best is a featured speaker and panelist in a business session titled 'Conversion Optimization -- Hands On Methods for Improving Your Business Online' scheduled at 2:40 pm PDT, Tuesday, April 24th.

In this Day 1 session Mr. Best will discuss highly effective strategies and tactics retailers should employ to increase the effectiveness of their customer acquisition and product sales results. He will also discuss Mercent's value proposition and how its award-winning technology consistently drives retailer ad and promotion performance, customer acquisition and online sales revenue for a portfolio of more than 400 tier one, retail brands.

According to Mr. Best, "We are honored to present at the 2012 Magento Imagine Conference. Mercent is recognized for its industry and technology leadership in the online retailing space and I personally look forward to offering insight, strategies and tactics that can help online retailers enhance their eCommerce performance."

Mercent is a Magento Gold Partner and is hosting a marketplace exhibit space at the 'Imagine' where company executives will showcase its award-winning Mercent Retail™ performance marketing platform to conference attendees. Participants interested in learning about Mercent Retail™ and its suite of Magento-supported products -- including the new Mercent Retail™ Marketplace Price Optimizer extension now available in the Magento Extension Marketplace, can pre-schedule 1x1 meetings. Mercent executives will also be on hand to share thoughts and insight on prevalent eRetailing trends impacting Magento community members and share client success stories.

Through its award-winning technology, Mercent helps large brand name retailers, including retail members of the Magento community, drive retail product and offer visibility across a comprehensive set of digital channels that includes product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA), CSEs, paid search platforms (Google AdWords, Microsoft AdCenter); online marketplaces (like Amazon and eBay); social shopping and shopping search sites; and affiliate networks. The Mercent Retail™ platform complements this with deep retail analytics that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI and tools that allow retail marketers to take action on these insights.

To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206.832.3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and a list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by veterans, is venture-funded, and is based in Seattle, WA. For more information, visit

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel: ) 206. 310.5323