SEATTLE, WA--(Marketwire - May 31, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its vice president of client services, Frank Kochenash, is a featured speaker at the 2012 Search Marketing Expo (SMX) - Advanced Seattle Conference taking place June 5-7 at the Bell Harbor International Conference Center in Seattle, WA.
Presenting at 3:00 pm on Wednesday, June 6th in a session entitled "Amazing Paid Search Tactics & Tools," Mr. Kochenash will offer thought-leadership and expertise on the latest advances, trends and technologies in Google Product Listing Ads and Google Shopping. This program has grown tremendously over the last 15 months and with Google's recent announcement is expected to grow even more. Attendees will share best practices, tips and techniques that will supercharge their PLA and Google Shopping campaigns through 2012.
According to Kochenash, "Mercent optimizes retail product and offers visibility across a comprehensive set of digital and paid search channels, including emerging market leading paid search platforms, with firsthand insight into what it takes to execute profitable and successful campaigns. Google PLA has been a major source of growth for Mercent clients and every retailer should be assessing Google as additional channel for profits. We are pleased to share our insights and expertise with attendees at SMX Advanced Seattle."
Through its award-winning technology and services, Mercent helps large brand name retailers drive retail product and offer visibility across a comprehensive set of digital channels that includes product ad platforms including the Google Shopping Environment, Google Product Listing Ads (PLA), CSEs, paid search platforms; online marketplaces like Amazon and eBay; social shopping and shopping search sites; and affiliate networks. The Mercent Retail™ platform complements this with deep retail analytics that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI and tools that allow retail marketers to take action on these insights.
Mercent is also attending, exhibiting at Booth #529, speaking and blogging at the world's largest eCommerce tradeshow in the nation -- Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago the week of June 5-8, 2012.
To learn more about Mercent's full product portfolio, or for an in-person demo at IRCE contact Mercent Sales at 206-832-3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent
Mercent is an industry-leading retail technology company that drives product advertising, merchandising and business intelligence solutions to ensure merchants are visible, competitive, and profitable where consumers shop online. The company is integrated with the most popular online marketing and shopping channels and serves more than 400 retail brands including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale's, Microsoft, and Liberty brands. The company was founded by Amazon.com veterans and is based in Seattle, WA. For more information visit www.mercent.com.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206-832-3900