SOURCE: Mercent

Mercent

February 24, 2014 09:00 ET

Mercent Featured Presenter at SMX West 2014; Vice President Frank Kochenash Delivers Expert Insights on Amazon & eBay Marketplaces

SEATTLE, WA--(Marketwired - Feb 24, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Mercent's Vice President of Product and Client Services Frank Kochenash has been invited as a featured presenter at SMX West 2014. This three-day exclusive search marketing event will be held at the San Jose McEnery Convention Center, March 11-13.

Mr. Kochenash is an industry thought-leader with focused expertise in digital and retail marketing. At SMX West, Kochenash will speak in the "Maximizing Sales through Amazon & eBay" session. This 60-minute discussion will provide attendees with executive insight on the latest marketplace developments led by Amazon and eBay; considerations retailers must make to drive online growth and profits across these popular online shopping destinations; and best practices and tactics to ensure retail success.

In addition to the "Maximizing Sales through Amazon & eBay" session, Mr. Kochenash will also lead an educational discussion titled "5 Tactics for PLA Success in 2014" in the SMX Theatre "A" stage located within the SMX exhibit hall. In this 30 minute session held Wednesday, March 12 from 1:20 to 1:40 PM PT Mr. Kochenash will provide expert insight and tactical recommendations proven to drive a profitable product listing ad strategy. 

Mercent is a leader in eCommerce and digital marketing technologies, delivering leading-edge solutions to more than 450 top retail brands. The company's technology consistently evolves with the changing dynamics of eCommerce leaders like Amazon, Google, eBay and others. Along with its technology, the company advises the retail industry on the depth of impact it should expect from industry changes; competitive sales and merchandising strategies; and 'actionable' best practices to ensure its clients and other industry constituents boost profitability across their most profitable online channels. Mr. Kochenash's exclusive presentation will be held Thursday, March 13 from 1:30 - 2:45 pm PT. Mercent executives will also be in attendance and on hand to meet with SMX West attendees throughout the 3-day event. 

Mercent optimizes retail product and offer visibility for more than 500 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). 

To schedule time to meet with Mercent at SMX West or to learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900