SOURCE: Mercent

Mercent

December 11, 2012 09:00 ET

Mercent/Google Recorded Webinar Presentation on eCommerce Growth Drivers for the 'Big Five' Retail Holiday Selling Days Available

SEATTLE, WA--(Marketwire - Dec 11, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has posted the audio and presentation slides from the final webinar in its 2012 Mercent Retail™ Webinar Series titled "eCommerce Growth Drivers for the 'Big Five' Retail Holiday Selling Days."

Co-hosted with Google, this recorded retail industry session featured Jon Venverloh, Google Shopping's Head of Business Development, Platforms and Mercent Chairman & CEO Eric Best. Together, Venverloh and Best covered eCommerce retail sales results for the 'Big Five' holiday selling days from Thanksgiving Day, November 22, 2012 through Cyber Monday, November 26, 2012 as reported through the Mercent eCommerce Performance Index™ (MEPI) and Google; and provided expert insight on how retailers can drive sales in the remaining days of the 2012 holiday selling season extending through January 31, 2013 when consumers redeem holiday gift cards and take advantage of after holiday shopping sales and promotions. 

The methodology for Mercent's MEPI comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail™ platform prior to and during the entire reported term.

The Mercent Retail™ platform is the industry's most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like 1-800-Flowers.com®, HSN, Home Depot and others, engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSE's), Amazon.com and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

The full recorded presentation along with presentation slides is available publicly HERE. To learn more about Mercent's full product portfolio contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Mercent ensures large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail™ SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900