SOURCE: Mercent

Mercent

November 19, 2014 09:00 ET

Mercent Introduces Mercent Retail™ Structure Assist for Google Shopping Campaigns; Build and Manage High-Performance Google Campaign Structures to Showcase Ecommerce Products and Promotions

SEATTLE, WA--(Marketwired - Nov 19, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the newest feature to Mercent's award-winning Mercent Retail™ platform -- 'Campaign Structure Assist' for Google Shopping Campaigns. 

An ecommerce industry first, Mercent's Campaign Structure Assist allows retailers to easily and accurately structure complete product campaigns around product SKUs, categories, brands, and merchandising promotions. Introduced at a critical time when retailers are fighting for market share on Google, Mercent Retail Campaign Structure Assist arms merchants with the power to structure top-down campaigns, reflect hierarchies in product catalogs and significantly increase the sales and profits from their online product catalogs.

"Retailers are operating in a highly dynamic and competitive space -- especially during the holiday selling season where for many retailers there is potential to generate half of annual top line revenues," commented Mercent Chairman and CEO Eric Best. "Brands and retailers must get product data structure and quality right first and foremost, in order to profitably optimize retail product and offer visibility through Google Shopping -- now one of the largest online retail channels. With today's announcement, Mercent continues its legacy of providing industry-leading features and technology to grow retailer profits and revenue. Mercent Retail Campaign Structure Assist simplifies critical processes that allow Mercent retail clients to maximize and accelerate their online sales and profits across the most important online channels now during the 2014 holiday selling season."

In order to succeed on Google Shopping Campaigns, retail marketers face the challenge of tedious and time-intensiveness campaign structure development for product categories, brands, suppliers, and merchandising promotions. This is particularly true for retailers transitioning from Google PLAs to Google Shopping Campaigns, the new program format Google launched earlier this year. Creating large, detailed and profitable campaigns is a significant marketing commitment for retailers looking to express new lines of products or rapidly scale their Google Shopping business. Mercent has simplified this process, offering a powerful and logical tool that creates new campaigns in bulk, reflecting the full content of a retailer's product catalog.

Mercent optimizes retail product and offers visibility for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value for major brands and retailers across a full spectrum of eCommerce channels, offering product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allowing retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping Campaigns (formerly Product Listing Ads (PLA)), Amazon Product Ads and Bing Product Ads; social shopping channels like Pinterest and Houzz; online marketplaces including Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). To learn more contact Mercent Sales at 206-832-3971 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers including 1-800-Flowers, HSN, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The eCommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact

    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900