SOURCE: Mercent

February 26, 2008 16:58 ET

Mercent Joins Coremetrics Connect™ to Optimize Online Marketing Performance

Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach

SEATTLE, WA--(Marketwire - February 26, 2008) - Mercent, a provider of online marketing technology and services for retail merchants, today announced that it is a certified partner on Coremetrics Connect™, the industry's first technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect, which launches today, integrates leading digital marketing applications -- including search, online content optimization, email and behavioral targeting technologies -- to effectively monitor, measure and optimize campaign performance across multiple channels. Together with certified partners, Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimization based on the most comprehensive and accurate picture of customer behavior.

Mercent's integration with Coremetrics Online Analytics through Coremetrics Connect enables customers to leverage their existing Coremetrics technology, reports and actionable Coremetrics insights to promote the right products and offers in the right online marketplaces. The solution creates value through unparalleled time to market for joint clients and enables dynamic control of campaigns through the same analytic approach and business logic clients use to manage their other online channels. Joint clients including Bass Pro Shops, ExOfficio, Levenger, and Smart Bargains are poised to quickly take advantage of the combined solution.

Mercent's on-demand platform, Mercent Retail, allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 200 million shoppers through the Mercent Shopping Network, an advertising program that connects merchants to 50 leading shopping channels through one low-cost, single point of integration. Mercent-integrated transactional online marketplaces include Amazon.com, Buy.com, eBay Express, SHOP.COM, and the Shopping.com Cart Program. The Mercent Shopping Network also includes leading referral-based shopping portals such as Shopping.com and Shopzilla and affiliate marketing programs such as LinkShare and Performics. To align its interests with customer success, Mercent offers technology and services through a pay-for-performance pricing model.

Coremetrics Connect delivers proven integrations with leading providers of digital marketing solutions. The platform is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyze trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

"Mercent's certification as a Coremetrics Connect partner builds upon our successful history working with Coremetrics to serve the online marketing needs of leading retailers," said Todd Sherman, Mercent VP Business Development. "Mercent ensures that merchants' offers are visible and competitive everywhere that shoppers evaluate and purchase products online."

"In order for online marketers to implement campaigns that truly impact the bottom line, they need a way to leverage a single, accurate and complete source of behavioral data across all their digital marketing applications," said John Squire, Chief Strategy Officer at Coremetrics. "The integration offered between Coremetrics' powerful analytics and Mercent's marketplace expertise will provide marketers and merchandisers with a comprehensive picture of customer behavior and the ability to optimize brand awareness, product placement and the sales cycle based on tracked behaviors from shopping site acquisition through unto conversion."

For more information about Coremetrics Connect, visit: http://www.coremetrics.com/solutions/integration_connect.php.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and a network of more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.