SOURCE: Mercent


March 09, 2010 09:03 ET

Mercent Launches E-Commerce Price Optimization Engine; Expands Retailer Control of Product Pricing and Merchandising on Amazon and Online Marketplaces

SANTA MONICA, CA--(Marketwire - March 9, 2010) -  Montgomery Technology Conference -- Mercent™, an award-winning provider of on-demand marketing solutions for retailers, announced today the launch of the Mercent Retail™ Price Optimization Engine, a fully automated product catalog repricing tool that enables merchants to dramatically improve their online marketplace sales performance and maximize profit margins by automatically determining and publishing optimized product pricing and merchandising offers on Amazon and other third-party online shopping channels.

The Mercent Retail Price Optimization Engine was developed with direct input from Mercent's top-tier retail clients and boasts a full spectrum of dynamic features that enable Mercent clients to maximize sales performance on and other online shopping platforms. Mercent's new Price Optimization Engine is available to subscribers of the Mercent Retail Marketplace online channel management platform. Key tool features include:

  • Pricing rules that intelligently accommodate and comply with supplier minimum advertised prices (MAP);
  • Merchandise repricing based on targeted, rules-based criteria including a merchant's profitability, inventory, efficiency, merchandising programs, and sales goals;
  • Active management for 100% of inventory pricing, including real-time pricing for all or segments of a product catalog;
  • Active merchandise pricing setting, including limits and adjustments;
  • Competitive channel management that adjusts merchandise pricing to 'win' the Amazon Buy Box;
  • Continuous merchandise offer adjustment -- 24X7x365 -- with no disruption based on ongoing, automated competitive offer information;
  • Real-time viewing of product offer updates and changes;
  • Ability to tailor product offers based on competing sellers and programs;
  • Ability to increase merchandise pricing in cases where competitive presence and pressures are low; and,
  • Support for Amazon's 'Fulfillment by Amazon' inventory repricing.

Offered as a SaaS-based software tool automatically integrated within the Mercent Retail online channel management platform, Mercent's Price Optimization Engine is easy-to-use and accessible through a simple, elegant and intuitive user interface that allows retailers to begin repricing merchandise on immediately. The Mercent Retail Price Optimization Engine is provided at no added cost to Mercent Retail Marketplace clients.

"Mercent's new Price Optimization Engine builds upon years of e-commerce technology innovation and development, providing our retail clients an even greater competitive advantage through Mercent Retail in an increasingly crowded and dynamic online consumer market," said Eric Best, CEO of Mercent.

According to Cookie's Kids Director of eCommerce Al Falack, "Mercent is in lock-step with their customer base and truly understands what it takes to sell successfully online. This is evident in the relevance and quality of the new product features we're seeing from Mercent. We highly anticipated these repricing features and are already seeing business value from the repricer tool."

Mercent will host a complimentary webinar on Wednesday, March 31, 2010 from 11:00 a.m. - 12:00 p.m. to preview its new Price Optimization Engine and educate retailers on the most successful repricing strategies and tactics to maximize sales on Amazon and other third-party sales channels. Interested merchants can reserve an advance seat by contacting Mercent Sales at or by calling 206.832.3924.

To learn more about the Mercent Retail™ online channel management platform; the Mercent Retail™ Social shopping service; Mercent Retail Price Optimization Engine; Mercent Performance marketing service; and/or the company's complete list of online marketing channels in the Mercent Shopping Network visit or contact Mercent Sales. 

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as and eBay; comparison shopping engines (CSEs) such as and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on' Certified System Integrator, Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    Tel: 206. 310.5323