SOURCE: Mercent

September 19, 2007 08:11 ET

Mercent Launches Full-Service Performance Marketing Agency for Retail Merchants, Signs GUESS, Inc.

Expanded Mercent Performance Program Offers Merchants One-Contract, One-Invoice Advertising Across 50 Leading Online Retail Marketing Channels

LAS VEGAS, NV--(Marketwire - September 19, 2007) - Shop.org Annual Summit -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced new advertising spend management and billing services through its full-service performance marketing agency, Mercent Performance™. With the addition of advertising spend management and billing services, Mercent Performance now provides retailers a single-contract, single-invoice option for managing ad insertions and billing across more than 50 leading online shopping feed channels. As the merchant's agency-of-record, Mercent Performance manages every aspect of a retailer's online product advertising efforts.

Leading retailers including GUESS, Inc. have adopted Mercent Performance to maximize online revenues, profit margins, and return on advertising spend through comparison shopping engines (CSEs), shopping portals, online marketplaces, and affiliate programs.

"With Mercent Performance handling our ad buys and channel contract administration, we're able to reach more shoppers through Mercent's network of online marketing channels without incurring one-off business development, legal, and administrative costs," said Mike Relich, CIO at GUESS, Inc. "We've seen steady increases in return-on-ad-spend (ROAS) and revenues through the Mercent Performance program."

A growing number of the world's leading online retailers already utilize Mercent's pay-for-performance, on-demand software service, Mercent Retail™, to automate and optimize their data feed marketing efforts. With the expanded Mercent Performance program, online merchants now have a full-service, outsourced solution for shopping feed optimization capitalizing on the same industry-leading technology.

Mercent Performance provides online merchants a full-service, outsourced solution for shopping feed optimization capitalizing on Mercent's industry-leading technology. With Mercent Performance, merchants realize lower management overhead and reduced ongoing reliance on IT resources to implement dynamic online promotional campaigns through shopping engines and shopping portals.

Mercent delivers optimized product attributes and merchandising offers to consumers through online retail channels. Shopping feed data is more consistent with the merchant's e-commerce storefront, more accurate and timely due to automation, and more effective at converting online visitors into shoppers. Mercent acts as a proactive channel advisor to brand-conscious retail merchants, delivering differentiated shopping channel intelligence that increases online retail performance. To align its interests with customer success, Mercent offers both Mercent Retail and Mercent Performance through its pay-for-performance pricing model. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. In the first half of 2007, Mercent Performance customers exceeded 900 percent average return-on-ad-spend (ROAS).

Retail merchants can visit Booth #617 at Shop.org 2007 Annual Summit September 17 - 19 in Las Vegas, Nev., to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent is available at www.mercent.com.

For more information or to schedule a demo, please contact 206 832 3900 or sales@mercent.com.

About Mercent

Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, SHOP.COM Certified Data Feed Provider, and Buy.com Gold Certified Partner. Mercent is venture-funded and based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news.