SOURCE: Mercent

Mercent

August 26, 2013 09:00 ET

Mercent Launches Pinterest 'Product Pins' Data Service; Enables Retailers to Reach Shoppers and Expand Sales Through Pinterest

SEATTLE, WA--(Marketwired - Aug 26, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, today announced the launch of Mercent Retail™ for Pinterest, a data delivery software service that populates Pinterest pins with current product prices, inventory and rich descriptions, keeping product-related information fresh and accurate as consumers pin and share products on Pinterest.

According to Mercent Chairman and CEO, Eric Best, "When pinners find products they love on Pinterest, they want to act. Adding rich product data to Pinterest pins makes it easier to explore and buy products through Pinterest pins and creates a richer overall Pinterest experience."

Pinterest is a fast growing source of social traffic for retailers. According to comScore, Pinterest now has 48.7 million users globally. With tens of millions of Pinterest users pinning products, Pinterest is a critical channel for retail shopper engagement. Retailers can better engage Pinterest users by presenting accurate and timely product information, and Mercent Retail for Pinterest ensures frequent and complete retailer data delivery for 'pinned' products on Pinterest.

Eric Best calls this latest innovation in social selling a win for retailers and consumers alike, "Pinterest provides consumers with a great way to share their favorite retail products and offers in the context of their own hobbies and interests. Mercent's data service for Pinterest product pins ensures that retail merchants provide Pinterest users with the most complete and accurate product information, creating a friendly and more relevant shopping experience for Pinterest users."

Retailers interested in learning more about Mercent Retail for Pinterest are invited to view an informational webinar posted on Mercent's company website. Mercent's Director of Shopping Programs, Anthony Guarino and John Yi, Marketing Developer Manager at Pinterest, introduce "Product Pins" and demonstrate how retailers can leverage Mercent product feeds to drive consumers to their websites.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail eCommerce market sector alongside companies like Google and Channel Advisor.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900