SOURCE: Mercent

Mercent

September 23, 2009 09:09 ET

Mercent Launches Support for Amazon.com's 'Checkout by Amazon' Payments Program; Extends Services for Amazon.com Third-Party Marketplace Sellers

LAS VEGAS, NV--(Marketwire - September 23, 2009) - SHOP.ORG ANNUAL SUMMIT -- Mercent™, a leading provider of on-demand marketing solutions for retailers, today announced expanded support for Amazon.com with complete integration to Amazon's Checkout by Amazon™(CBA) payments program.

Checkout by Amazon is an e-commerce checkout and payment solution that provides online shoppers with a secure and familiar checkout experience when shopping on the Amazon.com marketplace. The product offers a set of unique features that include Amazon's 1-Click® ordering and tools to manage shipping charges, sales tax, promotions, and post-sale activities including refunds, cancellations, and charge backs.

As one of Amazon's leading marketplace partners, Mercent has fully integrated its Mercent Retail™ shopping feed management platform with the Checkout by Amazon program, giving retail clients the ability to reach, target and sell merchandise directly to Amazon's 95 million active buyers, and process online purchases through the convenient and familiar Amazon checkout experience. Additionally, the Mercent Retail-to-CBA system integration allows merchants to offer consumers single-click ordering capabilities and Amazon's popular 'A-to-Z' purchase guarantee.

According to Eric Best, CEO of Mercent, "For online retailers, Mercent's integration with the Checkout by Amazon program improves buyer conversions, increases product sales and revenues, and delivers a superior consumer shopping experience."

Mercent Retail is a comprehensive on-demand, online channel management platform designed exclusively for multi-channel retailers, giving merchants the power to reach more than 200 million customers with targeted products through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent Retail offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers 'on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Mercent Retail™ helps the world's leading online retailers promote their products across online transactional marketplaces like Amazon and eBay. The technology handles the complex and unique challenges of managing multiple data feed exchanges and is ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs. Mercent Retail also addresses the correct mapping of products, automates order processing, and provides ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues.

Mercent is exhibiting at this year's Shop.org Annual Summit in Booth #618. The conference takes place this week, September 21-23, 2009 at the Mandalay Bay Resort and Casino in Las Vegas, NV. For an in-person demo contact Mercent Sales at 206-832-3900 or email sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces, comparison shopping engines (CSEs), and paid inclusion and affiliate marketing programs. The company is a Selling on Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    Tel: 206.310.5323