SOURCE: Mercent

Mercent

December 11, 2013 12:01 ET

Mercent Named Yahoo Preferred Partner; Drives Retail Product Ads for Yahoo Bing Network Advertisers

SEATTLE, WA--(Marketwired - Dec 11, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has been named a product feed technology partner in Yahoo's valued 'Preferred Partner Program.'

Mercent is recognized for its industry-leading product feed capabilities and serves as a platform-of-choice for large, brand name retailers looking to leverage product ads on the Yahoo Bing Network. With Mercent, retail marketers can successfully build, optimize, market and analyze their full product catalogs across popular listing ad programs, including Yahoo and Bing. 

"Mercent is recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign," says Jackman Cheung, Senior Manager of the Preferred Partner Program. "This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns. With Mercent we look forward to growing our portfolio of online retail marketers."

Mercent optimizes retail product and offer visibility for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of eCommerce destinations. In addition, Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds). 

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Yahoo!
Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900