SOURCE: Mercent

Mercent

January 28, 2010 09:04 ET

Mercent OnMedia Top 100 Winner; CEO Presenting at 2010 OnMedia NYC Conference February 2, 2010

SEATTLE, WA--(Marketwire - January 28, 2010) - Mercent™, a leading provider of on-demand marketing solutions for retailers, today announced it has been selected by AlwaysOn as an OnMedia Top 100 winner; and the company's CEO Eric Best will present during the two-and-a-half day OnMedia executive event scheduled February 1-3, 2010 at the Mandarin Oriental Hotel in New York City.

Being named as an OnMedia 100 winner reflects Mercent's industry leadership, market-leading business approach, and disruptive data-driven retail product marketing technology. Mercent was judged and selected by the AlwaysOn editorial team and a team of global industry experts based on Mercent's technology, commercialization success, broad base of Tier 1 retail clients, stakeholder value, and media and analyst coverage.

According to Eric Best, "We are honored to be named for the second consecutive year to OnMedia's Top 100 list. Our top priority is to provide Mercent's retail clients with the industry's most proven and value-creating technology and we thank OnMedia for recognizing Mercent's contribution to the digital media industry."

Mercent will be honored at AlwaysOn's OnMedia NYC event on February 1, 2010, at the Mandarin Oriental Hotel in New York City. The event will also feature CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. This includes the "Metrics + Money" presentation, where Eric Best will join an esteemed team of industry experts to discuss how online traffic and engagement should be measured and how measurement can optimize advertising and brand campaigns in the current operating environment.

Founder and CEO of AlwaysOn Tony Perkins commented, "We are still moving up a very steep Internet innovation curve which means the media world will continue to be radicalized. We congratulate the OnMedia 100 winners for their success in introducing tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

OnMedia 100 winners were selected from hundreds of other competing technology companies nominated by investors, bankers, journalists, and industry insiders. A rigorous three-month selection process was conducted to finalize the 2010 list.

Mercent helps the world's leading online retailers promote their products across eCommerce channels including online transactional marketplaces like Amazon, Buy.com and eBay, comparison shopping engines and affiliate networks. The company's proprietary Mercent Retail™ technology handles the complex and unique challenges of managing multiple data feed exchanges and is ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs. Mercent Retail also addresses the correct mapping of products, automates order processing, and provides ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues.

Mercent Retail™ is designed exclusively for multi-channel retailers, giving those merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent Retail offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers 'on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About AlwaysOn

AlwaysOn (www.alwayson.goingon.com) is the leading business media brand networking in the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Ads. The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel: ) 206. 310.5323