SOURCE: Mercent

Mercent

November 29, 2010 10:46 ET

Mercent Retail eCommerce Performance Index™ Reports Retail Sales Increase Across Online Channels; Thanksgiving and Black Friday Deliver Jolly Results for Online Retailers

Mercent Data Points to Robust Online 2010 Holiday Selling Season

SEATTLE, WA--(Marketwire - November 29, 2010) - Mercent™, a leading provider of on-demand marketing solutions for retailers, today released its Mercent Retail eCommerce Performance Index™ (MEPI) for Thanksgiving Day and Black Friday 2010.

Mercent's MEPI is a quarterly eCommerce report that measures year-over-year (YOY) aggregate same-seller gross merchandise value (GMV) across online sales channels supported by the company's Mercent Retail™ channel management platform. Mercent also issues two annual holiday MEPI reports that measure 24 hours of online retail sales for the combined days of Thanksgiving Day and Black Friday, and 24 hours of online retail sales for Cyber Monday. 

  • For the 24 hours of Thanksgiving, (Thursday, November 25, 2010), Mercent reports overall same-seller online retail GMV across all channels increased 32% relative to the same period in 2009.
  • For the 24 hours of Black Friday (Friday, November 26, 2010), Mercent reports overall same-seller online retail GMV across all channels grew by 30% relative to the same period in 2009.
  • On Thanksgiving Day, same-seller GMV of Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program grew 58% relative to Thanksgiving Day 2009.
  • On Black Friday, same-seller GMV of Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program increased by 105% versus Black Friday 2009.
  • Same-seller GMV sales on Google's Product Search advertising program showed 31% increase over 2009 on Thanksgiving Day 2010 and a leap of 69% over 2009 on Black Friday.
2010 Key Holiday Shopping Days Versus Corresponding Days
in 2009 for eCommerce Spending
   
Holiday Season Day Online Shopping Channels
  ALL Amazon Google
November 25th (Thanksgiving Day) 32% 58% 31%
November 26th (Black Friday) 30% 105% 69%

According to Mercent CEO Eric Best, "According to Mercent's eCommerce Performance Index, eCommerce retail sales on Thanksgiving and Black Friday achieved solid gains this year, with Thanksgiving same-seller GMV hitting 32% and Black Friday same-seller GMV increasing by 30% over the same periods in 2009. Although price sensitivity is still top of mind for consumers, shoppers have pent-up demand and are showing a willingness to spend online. Data shows discretionary spending is up over last year and online shoppers are finding some of the best retail deals and promotions online, both of which are contribution factors to this year's positive GMV results."

Best continued, "Same-seller GMV for merchants participating in Amazon's 'Selling on Amazon' program through Mercent Retail was very strong over Thanksgiving and Black Friday, up approximately 58% and 105% respectively. Google Product Search continues to be a standout among online retail advertising programs, contributing same seller YOY growth of 69% on Black Friday. This is not only positive news for retailers this 2010 holiday selling season, but also great news that the retail industry at large is in a steady and improving economic recovery."

Mercent eCommerce Performance Index™ Methodology:
The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Shopping and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel) 206.310.5323