SOURCE: Mercent


September 13, 2011 08:45 ET

Mercent Signs Summit Sports, GiantNerd, TGW and Others to Mercent Retail SAAS Platform; Expands Portfolio of Leading Retail Merchants

BOSTON, MA--(Marketwire - Sep 13, 2011) - Annual Summit -- Mercent™, a leading provider of on-demand digital marketing solutions for retailers, announced today Summit Sports, GiantNerd, The Golf Warehouse and others are among the latest enterprise retailers to embrace Mercent as their online performance marketing solutions provider. Further solidifying Mercent's market leadership, today's announcement reflects accelerating market demand for Mercent Retail™ advertising software technology and Mercent Performance value-added services. Mercent clients utilize the Mercent Retail platform to manage and optimize cross-channel advertising campaigns including paid search, retargeted display ads, shopping engines, affiliate programs, vendor referral programs, and cart-enabled online marketplaces.

"Based on extensive due diligence and industry peer recommendations, we selected Mercent Retail as the foundation for our online advertising programs. Our experience with the company and its technology quickly convinced our team we made the right decision. Mercent offers a superior solution for syndicating more competitive and profitable digital ads to more consumer advertising channels," said Andy Schepper, Vice President of Operations, Summit Sports. "Mercent's software addresses the unique business and technology requirements of large retail brands like Summit Sports. We are particularly impressed with Mercent's ability to tailor product attributes, content and merchandising promotions to specific channels and ads, and immediately improve our return on advertising dollars across marketing programs."

Internet Top 500 retailers Summit Sports, GiantNerd, The Golf Warehouse and others join Mercent's extensive client list already realizing gains in advertising visibility, competitive stature, and profitability by utilizing Mercent's award-winning technology and agency services. Established brands on the Mercent Retail™ platform include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, REI, Petco, and Sur La Table.

Mercent CEO Eric Best commented, "Retail marketers today need to leverage a full mix of online performance marketing programs to profitably acquire, convert and retain shoppers -- and Mercent is enabling these brands to successfully market and sell across high-performing online channels in a cost-effective and efficient manner. We're pleased so many high profile merchants are choosing Mercent as their enterprise-class solution of choice and realizing better returns on their online performance marketing investments."

Mercent's products deliver powerful benefits for retailers focused on maximizing their online advertising and sales performance. Mercent drives retail product and offer visibility across a diverse set of digital channels including paid search platforms (Google AdWords, Microsoft AdCenter), online marketplaces like Amazon and eBay; shopping engines (CSEs), product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA), social shopping, shopping search, and affiliate networks; enabled through deep retail analytics that highlight the products, categories, brands, promotions, ads, and channels contributing most to retailer ROI -- and tools that allow retail marketers to take action on these insights. Leading Mercent products include:

  • Mercent Retail™ -- the industry's most comprehensive on-demand channel management platform designed exclusively for online retailers. The platform makes it easy for merchants to increase revenue and gross margins by promoting and selling the right products with the right merchandising offers on key retail channels. Merchants can access more than 200 million shoppers through the platform, which connects retailers to all leading shopping channels through one low-cost, single point of integration; Mercent-integrated paid search channels (Google, Microsoft); online marketplaces including,,, and eBay; leading shopping portals such as, NexTag, Shopzilla and Google Product Search; and affiliate marketing programs such as LinkShare and Google affiliates.
  • Mercent Retail Paid Search™ & Agency Services -- a next-generation SAAS platform that arms retail merchants and their digital agencies with the power to fully optimize paid search campaigns to drive sales and profit for every product SKU and merchandising offer. Architected, developed, tested and refined through hands-on feedback from industry-leading retailers, Mercent Retail Paid Search is generating unprecedented results for many merchants within Mercent's portfolio of Tier 1 retail brands.
  • Mercent Retail Social™ -- the industry's first and only online channel management platform that allows high volume, branded merchants with large product catalogs to syndicate their retail product and merchandising offer data to the Internet's most popular social media outlets, including Twitter, Facebook, MySpace, Ning and Bebo.
  • Mercent Retail™ Price Optimization Engine -- allows retailers to control product pricing and merchandising to maximize sales performance on Amazon and other leading online sales channels. The tool was developed through direct insight and recommendations from Mercent's retail client base and offers a full spectrum of features to ensure merchants stay competitive with sophisticated sellers online. It's a native feature in Mercent's award-winning Mercent Retail™ online channel management platform, comes at no additional cost to Mercent clients, requires no additional integration and access is automatically included with subscriptions to Mercent Retail Marketplace™.

Product Portfolio Highlights:

  • Single and seamless integration with back-end retail e-commerce systems
  • Fast and simple system set-up
  • A friendly and flexible user interface with customizable dashboards
  • Automated assortment, content and category management tools
  • Detailed reporting and analysis on sales, customer conversion rates, advertising spend and product profitability
  • A world-class, dedicated professional services team that provides 24/7 support

To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206 832 3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable wherever consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, REI and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by veterans, is venture-funded, and is based in Seattle, WA. For more information, visit

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel: ) 206. 310.5323