SOURCE: Mercent


June 28, 2012 11:00 ET

Mercent Supports Google Shopping; Delivers Mercent Retail™ for Google Shopping to National Tier 1 Retail Brands

SEATTLE, WA--(Marketwire - Jun 28, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the release of new and expanded software features for its awarding-winning Mercent Retail™ platform that support Google Shopping. Backed by its strong and tenured history with Google shopping programs, Mercent enables retailers to efficiently drive sales and profits on the new Google Shopping program powered by Google Product Listing Ads (PLA).

Mercent ensures the world's leading retailers are visible, competitive and profitable on Google Shopping and other popular online shopping destinations. The company's Mercent Retail™ SaaS platform delivers complete, accurate and timely product data feeds that contain competitive pricing and compelling product merchandising offers, allowing retailers to reach millions of online shoppers searching and purchasing through Google.

According to Mercent CEO Eric Best, "As an industry leading technology company for national brand name retailers, Mercent is 100% committed to advancing its technology to support critical market changes like the new Google Shopping program. With Mercent Retail ™ for Google Shopping, Mercent clients have a superior tool set that will enable them to successfully reach, sell and profit on Google."

Mercent Retail™ for Google Shopping features include:

  • Timely and accurate product catalog management - create a high-quality, "total offer" data feed for Google Shopping using Mercent's industry-leading enterprise and award-winning automated platform. Apply filters and rules to create the optimum assortment and content for your PLA listings.
  • Single, unified user experience - Mercentclients update data and manage all PLA campaigns through a single system (Mercent Retail), and changes propagate across both Google AdWords campaigns and Google Product Listing Ads to populate Google Shopping listings.
  • Efficient creation and distribution of Google PLA feeds - deliver quality product catalog data and set robust filters to create and manage product parameters, conditions and types to improve Google AdWords and Google Product Listing Ads (PLA) campaigns.

Leading retailers including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale's, Microsoft, and Liberty brands leverage Mercent to increase their online marketing efficiency; effectively manage inventory; significantly reduce costs; and improve overall brand and inventory exposure to millions of online shoppers.

In addition to supporting Google's new Shopping Experience, Mercent optimizes retail product and offer visibility across leading shopping destinations that include online marketplaces and eBay; paid search platforms Google AdWords and Microsoft AdCenter; product ad platforms Google Shopping, Google Product Listing Ads (PLA) and Amazon Product Ads; comparison shopping engines (CSEs); affiliate networks; and social and mobile shopping channels. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent's proprietary tools allow retail marketers to take action on these real-time insights.

To learn more about Mercent's complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping at IRCE, please contact Mercent at 206-832-3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900