SOURCE: Mercent


June 04, 2012 08:30 ET

Mercent -- The Company to Meet at IRCE 2012; Hosts Sold-Out Retail Ecommerce Event Tuesday, June 5th at Chicago's Shedd Aquarium

CHICAGO, IL--(Marketwire - Jun 4, 2012) - IRCE 2012, McCormick Place -- Mercent™, a leading retail technology company that enables merchants to profitably reach and convert more shoppers online, is pleased to announce its attendance at the Internet Retailer Conference & Expo, June 5-8th, 2012.

In partnership with Bridge2Solutions, MediaForge and Crown Partners, Mercent is kicking of IRCE 2012 with a sold-out Ecommerce event for retail executives, media, and retail industry and Wall Street analysts immediately following the IRCE 2012 opening reception.

Ecommerce experts from Google, eBay, Forrester, Reuters and Susquehanna Investment Group will join Mercent for an informative panel discussion exploring the critical trend of transparent commerce and resulting innovations and disruptions impacting how retailers market and sell to the hyper-connected shopper. Panelists will deliver expert insight, commentary and recommendations to help attendees navigate the online waters more strategically and profitably. Moderated by Mercent CEO Eric Best, the panel features:

  • Google Lead Search Product Manager, Michaela Feller
  • eBay X.Commerce Lead and Head of Strategy & Partnerships, Jeff King
  • Forrester VP & Principal Analyst, Sucharita Mulpuru
  • Reuters Senior Ecommerce Reporter, Alistair Barr
  • Susquehanna Investment Group Senior Ecommerce Analyst, Herman Leung
  • Mercent CEO & Founder, Eric Best

The thought-leadership event, cocktail reception and dinner held at Chicago's legendary Shedd Aquarium will begin at 7:30 pm on Tuesday, June 5th. Complimentary transportation is provided to event guests from IRCE at McCormick Place at GATE #41. Retail executives interested in attending are requested to contact Mercent_PR to inquire for event registration.

As an IRCE exhibitor, Mercent welcomes IRCE attendees to visit Booth #529 where company executives will showcase its Mercent Retail™ -- an award-winning SaaS platform that optimizes retail product and offer visibility across a comprehensive set of digital channels for large, brand name retailers. Mercent will also be on hand to discuss the current retail environment, industry trends and merchant best practices for profitable success in 2012.

IRCE is the world's largest eRetailing conference and exhibition. IRCE features 175 speakers in 95 session communicating strategies and tools retailers can use to thrive in the current retail environment.

To learn more about Mercent's full product portfolio, or for an in-person demo at IRCE contact Mercent Sales at 206-832-3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at Follow the Mercent event on Twitter: #MercentAqua

About Mercent
Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From online marketplaces like Amazon and eBay to comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent demonstrates expertise across the full spectrum of Ecommerce transactions. This includes product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets.

The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

Mercent clients include 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-310.5323