SOURCE: Mercent

Mercent

August 25, 2009 09:40 ET

Mercent Webinar: Retailers Increase Your Online Revenue and Profit -- Intelligently!

Online Channel Marketing Experts Offer Insight, Best Practices, and Tools & Strategies to Help Brand Name Retailers Navigate the Changing eCommerce Landscape

SEATTLE, WA--(Marketwire - August 25, 2009) - Mercent™ (www.mercent.com), a leading provider of on-demand marketing solutions for retailers, announced today it is hosting a live webinar on Intelligent Online Channel Marketing (www.mercent.com/solutions.aspx) on Thursday, September 10, 2009.

Industry leading online market research and trend analysis firm eMarketer forecasts over $133 billion in US online retail sales in 2009, with double-digit growth from 2010 through 2013 in online sales to over $203 billion. According to the firm, "Growth will come from online buyers who shift a greater share of their discretionary spending from stores to the Web and by 2012, e-commerce sales growth will begin to decline -- resuming another trend seen prior to 2008. This will be due to the inevitable maturation of the e-commerce sales channel, as growth in new online buyers approaches saturation."

With online shopping becoming more mainstream, and an increasingly competitive eCommerce landscape, retailers will continue to find it difficult to drive and maintain strong online sales growth. This progressive shift is forcing merchants to re-evaluate the way they market and sell online.

In a complimentary, one-hour Mercent Webinar (www.mercent.com), technology veteran Jim Stull, and online retail performance evangelist Cory Nielsen, will discuss the shift in today's eCommerce landscape and provide attendees with proven, actionable and value-driven ways to increase customer wallet share, online revenues, and profit through intelligent online channel marketing programs. Specific discussion points will include:

--  Ways to improve the effectiveness of your online marketing program
    specifically as it relates to customer acquisition, customer acquisition
    spend, data feed performance, search performance and customer retention
    tactics;
--  Use case scenarios demonstrating online channel management best
    practices from merchants on the Internet Retailer 100 list; and,
--  The value of analytics to help control and optimize your online
    channel marketing and sales campaigns.
    

"The discipline of online channel marketing has become imperative to the success of today's online retailer and any merchant wanting to profit from the Web's potential must have a strategic and sound channel management program in place. This webinar will deliver important insight into various technology and business aspect of online channel marketing and the benefits and opportunities it can offer if implemented in the right way," says Mercent CEO Eric Best.

Mercent Webinars are focused on keeping brand name retailers informed about the latest industry, technology and product development trends and sharing next-generation ideas discussed in the Mercent think-tank.

We welcome you to join Mercent's live webcast scheduled for Thursday, September 10, 2009 from 11:00 am - Noon PDT/2:00 - 3:00 pm EDT. Space is limited. Click here to reserve your Webinar seat now: https://www2.gotomeeting.com/register/162504282 or contact Mercent sales at 206.832.3924.

After registering you will receive a confirmation email containing information about joining the Webinar.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces, comparison shopping engines (CSEs) (www.mercent.com/solutions_shopping.aspx), and paid inclusion and affiliate marketing programs. The company is a Selling on Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search (www.mercent.com/googleproductsearch/) Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    Tel: 206. 310.5323