SOURCE: Merchant Warehouse

Merchant Warehouse

October 04, 2012 10:08 ET

Merchant Warehouse Announces Its Genius™ Product Family

Mobile Payment and mCommerce Acceptance Solutions to Meet Merchants' and Customers' Needs

BOSTON, MA--(Marketwire - Oct 4, 2012) -  Merchant Warehouse®, a leading innovator of payment and program acceptance solutions and merchant account services, announced the first four products in its highly anticipated Genius™ Solution Suite: Genius ITX, Genius STX, Genius TX and Genius EX. Merchants now have the ability to select the Genius solution that best meets their existing needs while providing them with a family of products engineered to drive significant incremental value and dramatically enhance the merchant-customer experience. The Genius Solution Suite allows merchants to expand their payment acceptance offerings to support future business growth over time.

Genius ITX
Genius ITX provides merchants and their customers with the ultimate mobile payment acceptance solution. Easily and seamlessly integrated directly with the merchant's point of sale (POS) system, Genius ITX has the ability to accept any payment type including NFC, EMV and QR codes as well as any gift, loyalty or reward program. Genius ITX offers merchants 100 percent flexibility and control over the payment types they accept and customer programs they offer. And, it offers developers a simplified one-and-done integration that removes them from PA-DSS scope. Genius ITX delivers unlimited choice, unified security, and open access, all designed to support business growth.

Genius STX
Designed for merchants without an integrated POS, Genius STX delivers the parallel choice, access and business opportunity found in Genius ITX, with traditional, NFC, EMV and QR payment acceptances and the ability to integrate any gift, loyalty, reward or other mobile commerce application.

Genius TX
Genius TX, a payment, loyalty and mobile marketing solution, offers merchants a convenient entry point into mobile payments. Genius TX provides merchants with acceptance of traditional payment types as well as LevelUp, an Interchange Zero™ mobile payment and commerce solution.

Genius EX
Designed specifically for new and existing merchants, Genius EX delivers customers with an affordable mobile credit card processing solution. Genius EX is available via a web-based application, with or without a traditional credit card terminal or via a mobile application and mobile card reader for mobile credit card processing on a smartphone or tablet.

Each product in the Genius Solution Suite is also supported by Merchant Warehouse's merchant services platform, which includes unparalleled data security, web-based transactional reporting and account management, and 24/7/365 customer service and technical support.

"Merchants of all shapes and sizes are under increased pressure to adopt new mobile payment technologies and introduce or enhance their mobile gift, loyalty and reward offerings in order to attract new customers and expand relationships with their existing customer base," said Henry Helgeson, CEO, Merchant Warehouse. "These first four Genius solutions offer any customer an entry point into the world of mobile payments and mobile commerce."

Genius products are currently in limited availability throughout the U.S. with general availability dates for each product forthcoming in the next three months. For more information on the Genius Solution Suite and to check on general availability dates, please visit

About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment and program acceptance solutions and merchant services. The company enables merchants, agents, POS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing innovators of payment solutions in North America. For more information about Merchant Warehouse, please visit

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