SOURCE: Merchant Warehouse
BOSTON, MA--(Marketwired - Mar 4, 2014) - With nearly 40 million Americans speaking Spanish at home, businesses are thinking about new ways to serve a diverse population. That's why Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced a partnership with Camaleon Systems, a "bilingual" point of sale (POS) provider, to bring its Genius™ Customer Engagement Platform™ to Camaleon Systems' diverse and growing customer base of small and medium sized businesses. This partnership will enable Camaleon Systems' customers to take advantage of all of the Genius platform offerings with the added flexibility to enable transactions in English and Spanish with the touch of a button.
Camaleon Systems was created to help small and medium sized businesses in the grocery, specialty retail and food and service industries strategically grow their businesses through greater profitability and inventory analysis reporting, as well as customer support. The Windows-based system is fast and efficient, requiring only two touches to make a sale. This, in turn, enables businesses to get more customers through the checkout process faster. Additionally, Camaleon Systems offers a unique bilingual feature, effectively catering to businesses that serve a varied customer base.
"In teaming up with Merchant Warehouse, we're providing our customers with a more comprehensive tool to connect with their customers," said Luis Aguilar, CEO, Camaleon Systems. "In addition to the significant reporting capabilities, the Genius platform enables our customers to reduce losses by directly connecting the POS system to their in-store surveillance, a key feature for businesses that sell individual products like those in the food and service industry. The Genius platform also offers a sleek, modern look, something our customers find particularly attractive. This integration will help our customers effectively elevate their offerings and attract new customers."
The Genius Customer Engagement Platform is a holistic, cloud-based payments solution. Genius securely accepts any payment type, including credit cards and alternative payments, connecting with any POS system and commerce platform to provide short and long term growth opportunities. Genius delivers ultimate choice and flexibility to small and medium sized businesses with a visually appealing design.
"In today's diverse world, businesses are seeking new technologies to more effectively manage their business processes, while still meeting the ever-growing and varying demands of their customers," said Henry Helgeson, CEO, Merchant Warehouse. "With Genius, we enable businesses to deliver a world-class customer experience in a cost-effective way. We're looking forward to the evolution of our partnership with Camaleon Systems."
For more information on Merchant Warehouse and its Genius Customer Engagement Platform, visit merchantwarehouse.com.
About Camaleon Systems
Camaleon Software is an international bi-lingual (English/Spanish) Windows-based point of sales system for all businesses. Camaleon Software caters to each individual business' needs, providing accurate, efficient reporting, inventory management, and customer support. For more than 10 years, Camaleon Systems has served small and mid-sized businesses in the United States, Peru, Mexico, and Japan and is a strategic partner of more than 600 companies. For more information, visit camaleonpos.com.
About Merchant Warehouse
Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable merchants to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.
Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America.