SOURCE: Merchant Warehouse

Merchant Warehouse

November 03, 2014 12:00 ET

Merchant Warehouse Announces Partnership With Tomax

Top Retail Management Platform Selects Merchant Warehouse as Integrated Payments Provider

LAS VEGAS, NV--(Marketwired - Nov 3, 2014) -  Money20/20 --  Merchant Warehouse®, a leading innovator of payment technologies and merchant account services, today announced a partnership with Tomax, a top platform for omnichannel retail management. As a part of this partnership, Tomax is integrating the Merchant Warehouse Genius™ Customer Engagement Platform into its cloud-based platform, which powers point of sale (POS) transactions for more than 15,000 specialty, general retail, grocery and pharmacy store locations nationwide.

"Tomax sees Merchant Warehouse's Genius platform as a disruptive payment solution, providing a single payment framework for omnichannel integration," said Eric Olafson, CEO of Tomax. "Payment terminals will play a major role in the future of the customer experience. The extensible architecture of the Genius platform will allow us to interact with the payment terminal dynamically to support new, innovative customer use cases."

With Genius, customers gain a single solution for omnichannel payment management, with full support for EMV, NFC and leading mobile wallet options including Apple Pay. Using the Genius platform, retailers are future-proofed for any emerging technology solutions consumers choose to use. In addition, retailers can easily integrate loyalty programs and gift cards, unifying marketing and payments at the point of sale. A PCI-compliant solution, Genius combines end-to-end encryption and tokenization to reduce the risk of security breaches.

"Tomax is an important partner for Merchant Warehouse. Both companies understand the importance of operating in the cloud, maintaining high security standards and preparing for the future, no matter what the payments landscape has to offer," said Henry Helgeson, CEO of Merchant Warehouse. "Tomax and Merchant Warehouse share a mindset when it comes to serving merchants, preparing them for an integrated, omnichannel experience that's convenient for consumers and encourages long-term loyalty."

"We are very excited to be announcing this partnership at Money20/20," said Helgeson. "This conference has grown so much over the last few years and we are excited about the innovation we are seeing in retail and mobile payment technology." The and Genius pilot implementation begins this month and is available to all Tomax retailers as of January 2015. For more information, please visit Merchant Warehouse during the Money20/20 conference at booth 1406.

About Tomax

Tomax Corporation offers the cloud-based solution, an integrated, modular solution suite including master data management, merchandising, operations, point-of-sale and workforce management. Representing over 50 retail chains with over 15,000 storefronts and millions of customers and store associates each month, Tomax provides the retail industry's first and most advanced real-time, on-demand retail management software-as-a-service suite. Marquee retail customers include Hallmark, Party City, L.L. Bean, NAPA, and Swarovski. To learn more please visit

About Merchant Warehouse

Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable merchants to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.

Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America.

About Money 20/20

Money20/20 is the world's largest event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 7,000+ attendees, including more than 700 CEOs, from over 2,500 companies and 60 countries, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held on Nov. 2-5, 2014 in Las Vegas, and will be preceded by the Money20/20 Hackathon, which runs Nov. 1-2. To learn more about Money20/20, visit

Money20/20 was created in 2011 by successful serial FinTech entrepreneurs and investors, Anil D. Aggarwal and Jonathan Weiner, as a catalyst for the growth and development of the payments and financial services ecosystem in which they've operated for over 15 years. In just three years, Money20/20 fundamentally disrupted the status quo and established an entirely new and groundbreaking scale and standard for industry events.

Contact Information

  • Contact Information
    Anna Farnum or Kevin Leahy
    Email Contact


Keyword Cloud

View Website