SOURCE: Merchant Warehouse

Merchant Warehouse

May 13, 2014 09:00 ET

Merchant Warehouse Announces Partnership With TouchBistro at NRA 2014 Chicago

Genius Customer Engagement Platform Expands Offerings in Hospitality Industry

BOSTON, MA--(Marketwired - May 13, 2014) - Payment technologies innovator Merchant Warehouse® today announced a partnership with TouchBistro, a leader in iPad point of sale (POS) technology solutions for cafes, bars, food trucks and restaurants. The seamless integration with the Genius™ Customer Engagement Platform™ gives TouchBistro's customers in the hospitality industry the flexibility to accept any type of payment, as well as immediate certification, in time for the 2015 EMV deadline.

TouchBistro is a smart POS app that supports tableside ordering, customized seating charts and menus, bill splitting, sales reports and unlimited printer connections. The integration with Merchant Warehouse's Genius platform brings pay-at-table services to quick service restaurants (QSRs), sit-down restaurants and bars across the United States. The partnership immediately certifies restaurateurs for 2015 and beyond, when the United States moves from mag-stripe to EMV cards, without having to buy new hardware.

"From pay-at-table to bill splitting, taking orders, managing the kitchen and the floor, TouchBistro's POS is built for versatility," said Alex Barrotti, CEO, TouchBistro. "Our integration with Merchant Warehouse's Genius platform helps our customers grow their businesses with future-proof solutions by accepting all payment types and immediately certifying them for the deadline to switch to EMV payments, more than a year in advance."

The Genius Customer Engagement Platform is a holistic, cloud-based payments solution. Genius securely accepts any payment type, including credit cards and alternative payments, to provide short- and long-term growth opportunities. Genius delivers ultimate choice and flexibility to small and medium-sized businesses with a visually appealing design.

"The hospitality industry is built on quality service, and today's variety of technologies can be a valuable asset to restauranteurs trying to manage business processes while continuing to deliver great customer experiences," said Henry Helgeson, CEO, Merchant Warehouse. "With Genius, we enable businesses to deliver a world-class customer experience while also maintaining compliance and preparedness for the future of payments in a cost-effective manner. We're looking forward to advancing the evolution of payment technologies with TouchBistro."

TouchBistro will be joining Merchant Warehouse at NRA in Chicago, Illinois from May 17-20 at booth #6059.

About TouchBistro
With offices in San Francisco, New York and Toronto, TouchBistro is a leader in iPad restaurant point-of-sale technology for restaurants, cafes, bars, food trucks, and other food and drink venues. The TouchBistro app has been ranked as the number one top-grossing food and beverage app in 28 countries on the Apple® App Store(SM). TouchBistro offers a 45-day free trial that can be converted to a monthly, quarterly or annual subscription. Additional information is available at

About Merchant Warehouse
Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable merchants to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.

Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit

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