SOURCE: Merchant Warehouse

Merchant Warehouse

November 05, 2012 09:00 ET

Merchant Warehouse® Announces General Availability of Genius™ TX

Delivers Seamless Traditional and Mobile Payment Acceptance With Mobile Commerce, Featuring LevelUp

BOSTON, MA--(Marketwire - Nov 5, 2012) - Merchant Warehouse, a leader and innovator in payment and program acceptance solutions and merchant account services, announces the general availability of Genius TX, a payment acceptance and mobile commerce solution that offers merchants a simple entry point into mobile payments.

In addition to providing acceptance of traditional payment types, Genius TX also supplies businesses with the ability to accept mobile payments, activate loyalty campaigns, engage in mobile-based co-marketing efforts and even provide a customized mobile payment application through the seamless integration with LevelUp, the Interchange Zero™ mobile payment and commerce solution. Genius TX is a stand-alone acceptance solution, designed specifically for merchants not using a point-of-sale (POS) system. Businesses using Genius TX also benefit from unified, web-based reporting, 24/7/365 in-house customer service and technical support, and a full suite of merchant services.

"We recognize the intrinsic value delivered to businesses through a payment solution that not only offers traditional credit and debit acceptance and mobile payment acceptance, but also features integrated mobile commerce and advertising opportunities," said Henry Helgeson, CEO, Merchant Warehouse. "Genius TX is engineered for merchants who are interested in expanding their value proposition through mobile payment acceptance, and it also offers incremental opportunity for business growth through integrated loyalty and advertising."

"LevelUp has always believed that for merchants, accepting payments and driving business growth should go hand-in-hand," said Seth Priebatsch, chief ninja at LevelUp. "Genius TX is a perfect product extension for us, since baking LevelUp right into the traditional payment acceptance is a dead-simple way for merchants to find real value beyond just moving money."

For more information about Genius TX, please visit

About Merchant Warehouse
Merchant Warehouse is a recognized leader in payment and program acceptance solutions and merchant services. The company enables merchants, agents, POS developers and VARs to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing innovators of payment solutions in North America. For more information about Merchant Warehouse, please visit

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