SOURCE: MerchantAdvantage LLC

June 13, 2007 11:02 ET

MerchantAdvantage CEO to Speak on Multi-Channel Selling at eBay Live!

Michael Lambert, CEO of MerchantAdvantage, Joins Panel to Speak on "7 Steps to Multi-Channel Selling" at eBay Live! June 15th and 16th

MIAMI, FL--(Marketwire - June 13, 2007) - MerchantAdvantage, LLC is proud to announce that its CEO, Michael Lambert, will join Michael Miller, Senior Manager Business Development with ProStores, Eric Anderson, Project Manager at Neoverve, Marc Desrosiers, Owner,, and Ilya Aronovich, Owner, on a panel discussion at eBay Live! in Boston on June 15th and 16th at the Boston Convention and Exhibition Center, 415 Summer Street (across the bay from Logan Airport). The discussions will take place on June 15 from 4:00 pm-6:30 pm in the Grand Ballroom East, Level 3, Room 254A and on June 16 from 12:30 pm-2:00 pm in the Grand Ballroom East, Level 3, Room 254A.

The panelists will speak to seven key steps for online retailers to work effectively and profitably with several different marketing online channels. These channels include eBay and other online marketplace venues, comparison shopping engines, and other shopping destination sites.

The goals of the panel are to provide eBay Stores and ProStores Web Stores:

--  An introduction to new marketing channels opportunities
--  Information and advice on how to sell into these channels
--  Proven techniques to successful multi-channel selling
--  Cost/Benefit analysis to getting started and selling across multiple
    channels, and
--  Return on investment analysis to multi-channel selling
Join us for these seminars to help eBay Stores and ProStores Web Stores increase sales, brand awareness, and return on investment across multiple retail marketing channels.

ProStores, an eBay Company, enables small and medium-size businesses to establish e-commerce sites quickly and cost-effectively. ProStores allows merchants to create professional, full-featured online storefronts, customized with their own branding and domain name. For more information about ProStores, please visit

eBay Stores is a comprehensive ecommerce solution that helps sellers get more out of eBay's access to millions of shoppers worldwide. By showcasing merchandise in one central location, an eBay Store creates a central shopping destination where buyers can learn more about sellers, and their products. eBay Stores makes sellers successful by providing powerful tools to help them build, manage, promote, and track their eBay presence. For more information about eBay Stores, please visit

About MerchantAdvantage, LLC
We're here because you're online.

MerchantAdvantage ( is an ecommerce software solutions company committed to helping the small to midsized online ecommerce merchant address complicated online issues and take a systematic, controlled and proactive approach to online product marketing. MerchantAdvantage provides long-term, cost effective software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage's applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication allowing Merchants to take control of their ecommerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $900 million worth of products daily, representing over 400 online storefronts. MerchantAdvantage is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace.

Contact Information

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    and our company contact:

    Tamara Walters
    Vice President | Sales and Operations
    10800 Biscayne Boulevard, PH
    Miami, FL 33161
    T. 800.550.9466 x123
    Email Contact

    Chip Arndt
    EVP| Director of Business Development
    10800 Biscayne Boulevard, PH
    Miami, FL 33161
    T. 800.550.9466 x113
    Email Contact