SOURCE: MerchantAdvantage, LLC

June 11, 2007 08:16 ET

MerchantAdvantage Launches Turnkey Shopping Destination Site Marketing Solution for eBay Stores and ProStores Web Stores at eBay Live!

Channel Management with Chanalytics(SM) Lite Empowers eBay Stores and ProStores Web Stores to Cost-Effectively Send, Optimize, and Analyze Catalog Product Feeds to 100+ Shopping Destination Sites

MIAMI, FL--(Marketwire - June 11, 2007) - MerchantAdvantage, LLC is proud to offer a web-based, "Lite" version of its market proven Channel Management with Chanalytics solution to all eBay Stores and ProStores Web Stores. This tool is integrated into the eBay and ProStores platforms and allows eBay Stores and ProStores Web Stores to instantly expand their marketing reach to dozens of new marketing channels without significant IT set up, no set up fees, and no transaction or revenue share fees. MerchantAdvantage joined the eBay and ProStores Developers Network in 2006 as a software developer creating innovative, ProStores-compatible solutions to help online merchants further maximize their ProStores Web Stores.

Through the eBay and ProStores Developers Network, members are developing tools that will provide eBay Stores and ProStores Web Stores with expanded functionality. MerchantAdvantage is proud to be a part of this network giving small to mid-size business merchants marketing capabilities that were thought to be out of their price range.

The new "Lite" version of Channel Management with Chanalytics(SM) empowers online merchants to send, optimize, and analyze the cost-effectiveness of their catalog feeds seamlessly to over 100 shopping destination sites for one low, monthly price point. These shopping destination sites include marketplaces such as Amazon.com, Shop.com, Overstock.com and Underbid.com and comparison shopping engines ("CSEs") such as Shopping.com, Become, Smarter, PriceGrabber, PriceRunner, Shopzilla, and Yahoo! Shopping.

Channel Management with Chanalytics(SM) Lite (Chanalytics is the free integrated analytic application) is a powerful, web-based application that leads to increased return on investment and gives eBay Stores, ProStores Web Stores and any online merchant the ability to:

--  Send and manage product catalogs to 100+ marketing channels
--  Rely on own resources and not expensive third party services
--  Adjust product feeds and marketing language across marketing channels
    immediately
--  Track performing and non-performing channels, storefronts, categories
    and individual SKUs within each channel and across all channels*
--  Determine which pay-per-click and revenue-based marketing campaigns
    are cost-effective*
--  Keep more money in your pockets with no transaction or revenue fees
    
Channel Management with Chanalytics(SM) Lite also gives eBay Stores, ProStores Web Stores and other merchants FREE access to monthly educational webinars, newsletters, advice, and eTaildTail.com, an ecommerce marketing blog, to help small and mid-sized businesses grow their business. Channel Management with Chanalytics(SM) Lite is now available for only $99 per month exclusively for eBay Stores or ProStores Web Stores, a discount of $50 per month from its introductory rate of $145 per month. There are no transaction or revenue fees, EVER!

ProStores, an eBay Company, enables small and medium-size businesses to establish ecommerce sites quickly and cost-effectively. ProStores allows merchants to create professional, full-featured online storefronts, customized with their own branding and domain name. For more information about ProStores, please visit www.prostores.com.

eBay Stores is a comprehensive ecommerce solution that helps sellers get more out of eBay's access to millions of shoppers worldwide. By showcasing merchandise in one central location, an eBay Store creates a central shopping destination where buyers can learn more about sellers, and their products. eBay Stores makes sellers successful by providing powerful tools to help them build, manage, promote, and track their eBay presence. For more information about eBay Stores, please visit www.ebay.com.

"Channel Management with Chanalytics(SM) Lite allows thousands of small to mid-sized online retailers to reach the growing world of ecommerce and mobile commerce. eBay Stores and ProStores Web Stores clients now have an easy to use and affordable solution to expand their marketing campaigns to increase revenues and brand awareness. We are excited to be the pioneer in offering such tool-based solutions to the eBay family and even more exited to help eBay Stores and ProStores Web Stores increase their sales." -- Michael Lambert, CEO of MerchantAdvantage.

A free demonstration of Channel Management with Chanalytics(SM) Lite is available to any online merchant at eBay Live! in Boston, June 14-16 (please visit us at booth 1245), or at www.MerchantAdvantage.com, or by calling 800.550.9466.

(*these analytic features are not currently enabled for eBay Stores but are for ProStores Web Stores)

                    About MerchantAdvantage, LLC
                  We're here because you're online.
MerchantAdvantage (merchantadvantage.com) is an ecommerce software solutions company committed to helping the small to midsized online ecommerce merchant address complicated online issues and take a systematic, controlled and proactive approach to online product marketing. MerchantAdvantage provides long-term, cost effective software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage's applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication allowing Merchants to take control of their ecommerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $900 million worth of products daily, representing over 400 online storefronts. MerchantAdvantage is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace.

Contact Information

  • For information on Channel Management with Chanalytics(SM) Lite,
    MerchantAdvantage, products, partnerships, newsletters, and our company
    contact:

    Tamara Walters
    Vice President | Sales and Operations
    10800 Biscayne Boulevard, PH
    Miami, FL 33161
    T. 800.550.9466 x123
    Email Contact

    Chip Arndt
    EVP| Director of Business Development
    10800 Biscayne Boulevard, PH
    Miami, FL 33161
    T. 800.550.9466 x113
    Email Contact