SOURCE: MerchantAdvantage, LLC

November 14, 2007 09:00 ET

MerchantAdvantage Supports SKU Level Bidding at Shopping Comparison Sites

Small to Mid Sized Businesses Can Now Manage Their SKU Level Bidding at All Supporting Shopping Comparison Sites Including,,,, and

MIAMI, FL--(Marketwire - November 14, 2007) - MerchantAdvantage has supported SKU level bidding for NexTag™ and Shopzilla™ since 2005, through close business partner relationships and its Channel Management with Chanalytics Professional and web-based Lite products. MerchantAdvantage now is honored to support™, an Operating Business of IAC/InterActiveCorp (NASDAQ: IACI), and the® beta program for select merchants; and™, a MeziMedia company owned by Value Click (NASDAQ: VCLK).

As reported in Internet Retailer Magazine, November 2007, cover story SKU level bidding and analytics are essential to successful data feed management. "Intelligent SKU bid management strategies can increase ROI sometimes five fold," said Chip Arndt, co-founder of MerchantAdvantage. "Our clients manage dozens of unique feeds according to category and individual SKU performance and increase ROI on the sales side of transactions. Now our merchants can work upstream to better manage their SKU level bidding when listing their product categories and individual SKUs, where supported, directly with shopping destination sites."

Chief Revenue Officer at, Greg Stevens stated: "SKU-level bidding on, through Merchant Advantage's tools, gives our clients the ability to manage the profit-margin of their campaigns at the product level."

MerchantAdvantage remains the only tool-based, cost-effective, data feed management solution in the marketplace that integrates the above features into its web-based product offerings and also allows clients to: feed to over 100 shopping destination sites and marketplaces, including and and mobile commerce sites as mPoria and MShopper; support multiple storefronts for the same flat fee; and set up, analyze, and manage all of their marketing data feeds and SKU level bidding in one place. MerchantAdvantage provides free for its clients exclusive webinars; monthly newsletters and technical advice; has 24/7 trouble ticket support; and does not charge revenue fees, transaction fees, SKU listing fees, or set up costs.

About MerchantAdvantage, LLC

We're here because you're online.

MerchantAdvantage ( is an ecommerce software solutions company committed to championing and helping the small to mid sized online merchant to address complicated mobile commerce and online issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing. MerchantAdvantage provides long-term, cost effective, web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices. MerchantAdvantage's applications are designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication, allowing Merchants to take control of their ecommerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $1 billion worth of products daily, representing over 600 online storefronts. MerchantAdvantage is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace. We are here because our commerce future is online and wireless.

Contact Information

  • For information on Channel Management with Chanalytics(SM) Lite,
    MerchantAdvantage, products, partnerships, newsletters, and our company

    Chip Arndt
    EVP| Director of Business Development
    10800 Biscayne Boulevard, PH
    Miami, FL 33161
    T. 800.550.9466 x204
    Email Contact
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