SOURCE: MerchantCircle


October 05, 2010 15:03 ET

MerchantCircle Adds New Product and Service Specific Pages to Expand Online Reach for Merchant Listings

Users Can Now Create Unique Web Pages to Highlight a Product Line or Service Offering

MOUNTAIN VIEW, CA--(Marketwire - October 5, 2010) - MerchantCircle, the largest online network of local business owners in America, has added depth to its user listing pages with a new feature enabling members to create specific content pages to highlight a product line or service offering.

Creating Product and Services pages affords a local business member more opportunity to be found by consumers searching online for a particular offering. These secondary pages found on the new "Products" tab within a member's listing page are propagated to the MerchantCircle city directory pages, providing an opportunity for even more visits from would-be customers. See an example here:

"I think this is another fantastic internet marketing capability from MerchantCircle," said Michelle Gorham, owner of Cookie Central in North Andover, MA. "This allows me to create a specific landing page for each type of my cookies and other baked goods, which can garner even greater visibility for me, online."

Products and Services pages remain prominently visible on the merchant's listing page, whereas blog posts, for instance, update chronologically with older entries pushing downward. Page creation can be completed in less than two minutes from the member account dashboard. An early beta rollout of the functionality saw over 5000 new pages created by merchants. To see a brief video of the process, click here.

"We are continually seeking ways to help optimize our members' businesses on our network and this new addition will give them yet another simple tool to leverage," said Darren Waddell, VP of Marketing. "While entire business listings can be very content rich and informative, we see these pages as a laser focus on what a consumer might be searching for, whether it's a new car or manicure." 

About MerchantCircle
Founded in 2005, MerchantCircle is the largest online network of local business owners, combining social networking features with a variety of free marketing tools that enable merchants to maximize their online visibility. Currently, over 1.3 million merchants use the MerchantCircle network to upload pictures, blog, create coupons and newsletters and connect with customers and other merchants. Local consumers can find more than 20 million business listings through or major search engines in the U.S., Canada, United Kingdom and Australia. In addition to its free services, MerchantCircle offers a portfolio of premium online advertising solutions including search engine marketing and instant website development.

Ranked as one the Top 100 web sites in the U.S. by Quantcast, MerchantCircle is based in Mountain View, Calif., and funded by Rustic Canyon Partners, Scale Venture Partners, Steamboat Ventures and IAC. Learn more at

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