SOURCE: Reply!


February 22, 2012 15:01 ET Now at 1.2 Million Active and Highly-Connected Member Merchants

Leading Provider of Locally-Targeted Consumer Traffic Releases New Engagement Metrics for Flagship Media Property, Including 12 Million Established Merchant-to-Merchant Connections

SAN RAMON, CA--(Marketwire - Feb 22, 2012) - Reply! Inc., the leading marketplace for the acquisition of locally-targeted consumer traffic, today announced that its property now has over 1.2 million active member merchants. Active members are defined as merchants who have directly created an account on and have engaged in activities on the site, including updating their information, using the site to reach local consumers and networking with other merchants on the site.

With over 15 million monthly consumer visits, also represents the largest online network of local business owners on the Internet and has one of the most engaged business-to-consumer communities online. Going beyond just providing reviews and contact information, the site offers local consumers and merchants real engagement tools to help address day-to-day needs and allows consumers to quickly go from searching for solutions to conducting a local transaction. is the largest local destination site of its kind with:

  • Over 15 million monthly consumer visits;
  • Over 1.2 million member merchants;
  • 12 million established merchant-to-merchant connections;
  • Over 6 million instances of user-generated content;
  • Over 500,000 coupons generated and distributed to date.

These engagement metrics cap off a year of growth for San Ramon-based Reply! Inc., setting the stage for the company's push to more fully integrate its media properties with the Reply! Marketplace in 2012 and connect consumers directly and more efficiently with local businesses in their communities.

"We are thrilled with the increased level of engagement we have seen since we began integrating into the Reply! family," said Payam Zamani, founder and CEO of Reply!, Inc. "We are confident that the combination of our marketplace for the acquisition of locally targeted traffic with a strong, locally-focused consumer property significantly enhances the value we provide to both consumers and locally-targeted advertisers."

About Reply!, Inc. operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply!, visit Additional information is available at

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