SOURCE: MerchantCircle, a Reply! Inc. property

MerchantCircle, a Reply! Inc. property

July 10, 2012 09:00 ET

MerchantCircle.com Now Provides Customers on Demand via Mobile App

Reply! Marketplace Technology Enables Merchants to Purchase Leads for Their Business Directly From Their Smart Phone

SAN RAMON, CA--(Marketwire - Jul 10, 2012) - Reply!, Inc. today announced that MerchantCircle.com has added Reply!'s LeadStore functionality to MerchantCircle.com's Merchant Mobile App. A Twitter-like feed for leads, Reply!'s LeadStore allows merchants to pick and choose leads from a real-time feed of relevant consumers sourced through the Reply! Marketplace. The mobile LeadStore offers prospects across a wide range of categories, from Home Improvement, Insurance and Legal Services to Catering Services, DJs and Wedding Planners. 

The Merchant Mobile App gives local merchants a simple way to create, upload and manage content anytime, anywhere, as well as respond to customer inquiries, manage their business listing, monitor reviews and engage with their merchant and customer networks. With the addition of LeadStore, merchants can now also purchase qualified local leads for their business directly through the app.

"Many merchants have very little time for sales and marketing, and are generally offline while they're serving customers or working on projects," said Paul O'Leary, GM, MerchantCircle. "Using the LeadStore functionality in the Merchant Mobile App, merchants can now source new business leads while they're on the go, making it even easier for merchants to focus on what they do best, managing their business."

MerchantCircle.com was the first media site to integrate Reply! Marketplace technology earlier this year, enabling the site to re-launch as a consumer destination that helps consumers quickly move from local search to local transactions. This new mobile integration is another example of how Reply! Marketplace can be extended to different environments, including third-party media sites and mobile apps.

About Reply!, Inc.
Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. Reply! owns and operates many destination sites including iMotors.comContractors.com and MerchantCircle.comReply.com's flagship media property. With 1.2M member merchants and 15M monthly local consumer visits, MerchantCircle.com represents one of the largest online networks of local business owners in the Nation. To learn more about Reply!, visit www.reply.com. Additional information is available at blog.reply.com.

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