SOURCE: SmartMetric, Inc.

SmartMetric, Inc.

March 13, 2015 11:56 ET

Merchants See a Dramatic 46% Increase in Fraudulent Transactions -- Time for a Better Card Technology, Says SmartMetric

NEW YORK, NY--(Marketwired - Mar 13, 2015) - SmartMetric, Inc. (OTCQB: SMME) has created a fingerprint activated biometric credit and debit card to fight card and identity fraud. With the staggering increase in online and offline financial fraud, the need for a better payments card technology is self-evident, according to SmartMetric's President & CEO, Chaya Hendrick.

The average merchant suffered 133 successful fraudulent transactions per month in 2014, up 46% from the previous year.

As a percentage of revenue, merchants in the United States lost 0.68% in 2014.

The cinneconnection between data breaches and ID fraud victims continued, with 1 in 3 data breach victims suffering identity fraud in 2013.

Source of figures: 2014 LexisNexis® True Cost of FraudSM Study

To read more about SmartMetric's biometric technology please go to www.smartmetric.com

About SmartMetric, Inc. SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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    SmartMetric, Inc.
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