SOURCE: Mercury Marine

Mercury Marine

August 09, 2016 08:00 ET

Mercury Marine Hosts Mainstream Media Event in New York City

NEW YORK, NY--(Marketwired - August 09, 2016) - Mercury Marine recently partnered with MarineMax in Chelsea Piers to host a national, mainstream media event in New York City. Journalists from publications such as Forbes.com, Fortune, Popular Mechanics and Jalopnik joined marine industry trade media to get acquainted to the marine industry, test out the latest Mercury technology, and spend time with Mercury president John Pfeifer and David Foulkes, Mercury Marine, Vice President - Product Development, Engineering and Racing.

Check out a review from Josh Max at Forbes.com: http://www.forbes.com/sites/joshmax/2016/08/08/landlubber-no-problem-as-luxury-boats-become-incredibly-user-friendly/#6fcba4b14190

According to Jalopnik reporter Kristen Lee, "We cruised down past Ellis Island and to the Statue of Liberty, which admittedly is a cruise I've always wanted to take but just never did," Lee said in her blog, "Right before we headed back and docked, Mercury product application engineer Roy Mitchell showed me how to use the joystick operator. It was extremely intuitive and progressive; for a minute there I entertained the thought of a life of boating after this whole 'car journalist' thing ended."

Reporters conducted Facebook Live segments including Now This Live which had 13,000 live viewers watch their report on the latest Mercury technology. Both Jalopnik and Popular Mechanics also utilized the Facebook Live technology to broadcast their experience.

Journalists on hand had the chance to test out a Boston Whaler 280 Outrage with dual 300hp Mercury Verado outboards, a Scout 320 LXF with a pair of 350hp Mercury Verado outboards, a Harris pontoon with a 150hp Mercury outboard, a Sea Ray 31' Sundancer with a pair of 4.5L sterndrive engines and a Cigarette boat powered by quad 350hp Mercury Verado outboards. With the Statue of Liberty to the North, and the George Washington bridge to the South, the day was filled with boating, sightseeing and an opportunity to introduce national reporters to the boating industry. A few even had a chance to watch a taping of the NBC show Blacklist which is recorded just a stone's throw away from where the event was taking place.

"Our goal was to promote the boating lifestyle and Mercury's world-class technology to reporters who have a national following," said Lee Gordon, Mercury Marine director of global public relations & communications. "Giving them the opportunity to spend time on the water with our experts will help us cast our net to a broad audience and work with reporters and influencers who enjoy the water and are excited to share their experiences with their audience."

About Mercury Marine

Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.

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