SOURCE: Wetpaint

February 12, 2007 08:00 ET

Meredith Special Interest Media Group Signs on to Growing Wetpaint Wiki Community of Over 200,000 User-Generated Sites

Meredith Special Interest Media Joins ABC, CBS, American Express Publishing, T-Mobile, HTC, and Other Leading Brands to Provide Users With an Online Collaborative Platform

SEATTLE, WA -- (MARKET WIRE) -- February 12, 2007 -- Wetpaint (, the consumer-friendly Wiki for collaborating and publishing online, and Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies, today announced an agreement to launch a series of Wikis for Meredith's most popular special interest magazines and websites. A Wiki is an easy-to-use, collaborative platform that lets anyone dynamically share their passions or interests online.

The first Wiki to launch will be Scrapbooks etc. at Meredith's new Wiki builds on the growing scrapbooking trend and invites scrapbooking hobbyists to contribute their knowledge, tips, and tricks to the website. In the coming months, communities for Kitchen and Bath Ideas, Remodeling Center, Do It Yourself, Creative Home and All People Quilt will also be launched.

"Meredith's movement toward increasing reader involvement and emphasizing an online reader community allows for the perfect alliance with Wetpaint," says Jeff Myers, General Manager, Special Interest Media, Meredith Corporation. "The goal is integrating our brands into the daily lives of our consumers by engaging them in new ways. We'll accomplish this by building experiences that supplement the pages of our magazines."

Since the June 2006 launch of Wetpaint's consumer platform, more than 200,000 user-created community sites have been created with 3 million contributions, creating 1 million pages of content. Wetpaint goes beyond the "you" of social networks to empower groups of "we" to dynamically create collaborative Wiki sites faster and easier than ever before.

"Emerging media platforms like Wetpaint are increasingly shifting the power to the readers, enabling them to direct and control the experience," says Ben Elowitz, CEO, Wetpaint. "As a result, companies obtain greater user engagement and loyalty -- delivering value to users, brands, and advertisers alike."

About Wetpaint

Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. For the first time, anyone who knows how to use Microsoft Word can use Wetpaint to click and type online. Wetpaint has powered more than 200,000 user-created community sites that have collectively received more than 3 million user contributions since launching in June 2006. The Seattle startup has also caught the attention of prominent consumer brands such as AOL, ABC, CBS, T-Mobile, and HTC. These companies have partnered with Wetpaint to create community sites for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit

About Meredith Corporation

Meredith ( is one of the nation's leading media and marketing companies, with businesses centering on magazine and book publishing, television broadcasting, integrated marketing, and interactive media. The Meredith Publishing Group features 26 subscription magazines -- including Better Homes and Gardens, Ladies' Home Journal, Family Circle, Parents, American Baby, Fitness, and more -- and publishes more than 200 special interest publications under approximately 80 titles. Meredith owns 14 television stations, including properties in top-25 markets Atlanta, Phoenix, and Portland.

Meredith has more than 400 books in print and has established marketing relationships with some of America's leading companies, including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart, and Carnival Cruise Lines. Meredith's consumer database, which contains approximately 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 31 websites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the leading publisher serving Hispanic women in the United States.

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