SOURCE: The Merge Agency

August 30, 2007 12:00 ET

Merge Agency Launches re:New practice

Formation of Practice Goes Inside to Offer CIOs New Tools for Success

ATLANTA, GA--(Marketwire - August 30, 2007) - Merge Agency, a marketing, consulting, and creative agency, announced today the formal launch of its re:New practice™. This portable practice is initially being applied to IT organizations to help CIOs overcome costly image problems, improve project failure rates, and to help CIOs transform their IT organizations from cost centers to organizations stakeholders want to fund, support, partner with and adopt.

Focusing on Merge Agency's five principles of brand renewal, re:New helps companies find and deliver the most resonating factors of their business, the factors that produce the most significant business results.

"Nearly every market is growing noisier and less loyal by the day. The increase in data and amount of information each of us has to digest every day is growing exponentially. We developed a method that better addresses these new realities," says Michael Taylor, CEO.

Unlike approaches that rely solely on surface data such as broad demographics, generalizations and dated information, the re:New practice comes from a business leader's perspective. This perspective uses market forces, psychology, cultural anthropology and the multiple realities that can exist within a single market, industry or company. "We are only interested in producing communications that honestly mean something to the diverse types of people important to the business," says Moira Vetter, President. "We're focusing more on the individuals, their view of the world and what is meaningful to them. This requires a deeper understanding of the business and human psychology.

"We are seeing a desperate need for innovative branding and marketing in many markets both inside and outside the enterprise," Vetter continues. "Our re:New practice is a process that evolved from the powerful branding and marketing solutions we have delivered to top professional services, healthcare and IT organizations. Our company is achieving over 20% growth per year since introducing this new practice."

As a result of Merge's brand renewal and Human Resonance Branding™ initiatives, AmerisourceBergen, one of the world's largest pharmaceutical services companies serving the United States, Canada and selected global markets, has recently joined Merge's roster of companies.

"The word 'brand' is overused and very misunderstood, it is better to substitute the word 'business,' or more accurately, 'business people care about.' We have created something new and different, but the principles are ultimately simple, practical and very human," explains Taylor.

About Merge Agency

Founded in 1991, Merge is an award-winning agency that provides innovative marketing, consulting and creative solutions for companies ranging from start-ups to the Fortune 500s. These companies have relied on Merge to ensure that their customers and employees hear their stories. Merge makes what is different and better about these organizations crystal clear. Since 1991 Merge has helped more than 150 companies increase their return on marketing.

Contact Information

  • Agency Contact:
    Jay Crain
    Merge Agency
    Email Contact
    550 Pharr Rd. Suite 630
    Atlanta, GA 30305
    +1 404.724.4249

    Media Contact:
    Robert Clarke
    Trevelino/Keller Communications Group
    Email Contact
    949 W Marietta St. Suite X-106
    Atlanta, GA 30318
    +1 404.214.0722 X 104