SOURCE: Brand Force KLM

Brand Force KLM

Brand Force KLM

February 03, 2011 16:31 ET

Merger of San Francisco-Based B2C and B2B Agencies Means World-Class Service for Today's Corporate Marketer

SAN FRANCISCO, CA--(Marketwire - February 3, 2011) - In a bold move aimed at transforming the Bay Area's marketing agency scene, BrandForce and KLM Marketing Services (KLM) announce a full merger of their San Francisco-based firms. Effective January 1, 2011, the merger of the two agencies represents a powerful combination of what they term Brand-to-Consumer (B2C) and Brand-to-Business (B2B) expertise.

The emerging agency will consolidate the operations, account management, creative, strategic and business development services of the two firms into one high-powered workforce. The combined, unified power of BrandForce and KLM creates a world-class, one-stop shop for today's corporate marketer. The merger will be known as BrandForce/KLM and will be headquartered in BrandForce's office at 520 Townsend Street, 3rd Floor, San Francisco, CA 94103.

Under the direction of its President and CEO, David Flaherty, BrandForce stands as a leader in integrated consumer engagement services, creating a unique brand experience utilizing multiple channels: digital and branded entertainment, social media, experiential, retail shopper channel, partnership marketing, and direct response acquisition. Loyal clients -- including AT&T, RadioShack, Boeing, and Netflix -- have benefited from BrandForce's ability to predict trends and implement innovative marketing strategies. BrandForce represents Flaherty's third successful agency to date.

Recent award-winning campaigns for BrandForce include a Silver ADDY for their "Eat a Chiquita" Microsite, Best Experiential Marketing Activity Award for Häagen-Dazs, (Cirque du Soleil sampling), and Best Dealer or Sales Force, PRO Award for AT&T Mobility, Media Net.

For over fifteen years, KLM has delivered effective integrated B2B marketing programs, generating demand and impacting the bottom line for some of the high-tech industry's leading companies, including Cisco Systems, Oracle/Sun Microsystems, AMD, VMware, and Hitachi Data Systems. KLM's strength lies in its ability to design and implement out-of-the-box marketing campaigns that integrate the traditional with trend-setting techniques for profitable returns on investment.

KLM recently received GOLD and PLATINUM Awards from MarcCom Awards for their EMarketing Email Campaign and Startup Essentials Poster Series, respectively, both created for Sun Microsystems.

According to Flaherty, "The BrandForce/KLM merger brings our clients a seasoned team of B2B creative and account services professionals -- immediately available to hit the ground running on all fronts. I'm committed to making this my strongest agency yet - strategic creative and innovative brand concepts meet effective go-to-market program implementation with this merger of talent and experience. Whether B2C or B2B, customized solutions will be created and executed flawlessly-- and our clients will continue to reap unprecedented benefits."

"Everyone preaches full-service," says President of KLM Kevin Martin. "The merger with BrandForce means our team is actually going to deliver just that. When looking for an experienced partner to expand our client base and grow business within the high-tech market, BrandForce was the perfect choice."

The agency world is rapidly changing to meet the needs of its customers - good creative without flawless execution and tangible return on investment is no longer acceptable. In a proactive move, the BrandForce and KLM merger positions this talented team to accept the challenge on behalf of clients and their customers.

520 Townsend Street • San Francisco, CA 94103 • 415.503.4150 mailto:info@klmcreative.com
www.klmcreative.com http://www.brand-force.com