July 06, 2011 10:00 ET

Merial Limited Partners With StudioPMG to Promote Brand Awareness and Increase Attendance

StudioPMG Develops Interactive Experiences and Educational Games to Boost Merial's Brand Awareness and Gather Valuable Marketing Analytics

IRVINE, CA--(Marketwire - Jul 6, 2011) - StudioPMG, a provider of digital marketing, mobile applications and marketing analytics solutions across multiple industries, today announced it has been selected by Merial Limited, one of the world's leading veterinary health companies, to increase brand awareness, capture marketing insights and increase convention attendance. StudioPMG developed creative and innovative solutions to bring fun and interactive experiences while adding important marketing insights about existing and prospective Merial customers that consist of veterinarians and technicians.

Committed to enhancing the health, well-being and performance of animals, Merial boasts a rich history of ground-breaking innovation. Many of Merial's brands are considered gold standards of veterinary medicine, including FRONTLINE® and HEARTGARD® products for dogs and cats. Merial engaged StudioPMG to develop engaging and entertaining solutions that would create interest in learning about Merial's product lines, particularly at industry conferences where there are opportunities for one-on-one conversations between sales representatives and veterinarians.

StudioPMG created integrated interactive experiences for Merial's exhibits at major animal health conventions that featured integration of RFID to deliver personalized content for attendees, educational gaming, data capture, marketing analytics and reporting.

One of the more innovative concepts was an interactive "Commitment Wall" experience where attendees created tiles that displayed their picture, signature and a statement of their commitment to the industry. The tiles were posted on a large LED screen viewable by the entire convention. Another popular interactive booth experience was the "VetQuest Challenge," a multiplayer iPad trivia game where attendees could test their Merial product knowledge against their colleagues and win prizes. The best scores were placed on a leaderboard for the rest of the convention to see. This provided a fun way to learn about the benefits and advantages of various Merial products. TheVetQuest Challenge was successful in bringing veterinarians and technicians back to the Merial booth multiple times to play the game.

"Our track record shows that through these engaging brand experiences and educational games, sales and marketing teams increase their understanding of their customers and can operate more effectively," said StudioPMG's Executive Vice President, Chris Atkinson. "By building on this solid foundation of marketing analytics, we achieve valuable results for partners like Merial."

About StudioPMG
StudioPMG is a full-service digital marketing agency that helps clients deliver the right message through the best channels at the perfect time. StudioPMG combines advanced interactive technology with compelling creative and medical animations to deliver experiences that build a connection between our clients' brands and their customers. By incorporating advanced analytics in brand experience, StudioPMG provides insights to enhance decision making and improve clients' sales and marketing performance. StudioPMG prides itself at finding just the right solution for even the most unusual challenges. With offices in Irvine, California, StudioPMG has a global list of customers that includes Bristol-Myers Squibb, Novartis, Astra Zeneca, Edwards Lifesciences, Boston Scientific, Alexion Pharmaceuticals, Acorda Therapeutics, Kodak, Toyota, Lexus, and Merial Limited. To find out more about how StudioPMG can Activate Your Brand, please visit, follow us on Twitter at @StudioPMG or engage with us on Facebook at

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