SOURCE: Merida Meridian

Merida, Contemporary Rug Manufacturer

May 19, 2010 08:30 ET

Merida Breaking New Ground With New Sweater Wool Rugs Made in USA

BOSTON, MA--(Marketwire - May 19, 2010) -  Merida, a Boston based textile designer has launched Sweater Rugs, an innovative new designer rug series imitating the feel of hand knitted wool sweaters with a fashion twist for the floor. Besides blending luxury with sustainability, the Sweater Rugs will be manufactured in Fall River, Massachusetts with aspirations to help revive a historic textile town hard-hit by recession.

Merida Sweater Rugs pay tribute to the thick, cozy garments that have kept New Englanders warm for hundreds of years. Woven of un-dyed New Zealand Wool, a rapidly renewable material, they will offer both luxury and a safe product for the home. Merida continues to focus on the sustainable aspects of their products by manufacturing Sweater Rugs locally in Massachusetts.

But don't think sustainability means compromising on style. "For us great design means innovation that encompasses sustainability in every way: environmentally, socially and economically, and creates beautiful and timeless products," says Catherine Forster Connolly, Merida's CEO. "For people to truly embrace sustainability as a lifestyle, products must be well-designed, durable and beautiful as well."

Part of the Sweater Rug story is the social and economic aspects of manufacturing in Fall River. Fall River was famous during the 19th century as the leading textile-manufacturing center in the US. It has since lost between 13,000 and 14,000 manufacturing jobs this decade due to globalization of the textile industry. With an unemployment rate currently over 17%, Fall River can surely use the support Sweater Rugs promise with significant market demand.

Early buzz from customers is extremely positive, and Merida anticipates a strong response from interior designers and consumers. To further support the launch of the Sweater Rug line, Merida has redesigned their website, so that the public can view photos of the Sweater Rugs and other natural fiber rugs and also obtain samples. Merida will also be advertising the sweater rugs in the June issue of Elle Décor magazine.

About Merida
Merida is a sustainable-design driven rug manufacturer, passionate about creating innovative, sustainable and fashionable floor coverings that enhance home interiors. Inspired by the textures and aesthetics of natural fibers, Merida offers unique custom area rugs through sizing, colors and patterns and a selection of over 300 different edge-finishes. Merida is headquartered in Boston, Mass., maintains a manufacturing facility in Fall River, Mass. For more information, please visit www.meridameridian.com.

Contact Information

  • Press Contact:
    Mark Marquis
    617.239.7443