SOURCE: Merit Mile Communications

Merit Mile Communications

March 11, 2011 07:00 ET

Merit Mile Wins Five ADDY Awards for Print, Web and Radio Creative

Boutique Firm Honored With Two Gold and Three Silver ADDYs Among Several Categories and Disciplines, Competing Against the Area's Largest and Most Established Agencies

FORT LAUDERDALE, FL--(Marketwire - March 11, 2011) - By virtue of the Web, the playing field for nearly all global businesses is level-set, and the same can now be said for the business of advertising communications. At the ADDY Awards Gala on Friday evening March 4, relative newcomer to the South Florida creative scene, Merit Mile Communications, walked away with five high-visibility ADDY Awards and left many impressed with the agency and its talented team. The ADDY Awards Gala was produced by the Advertising Federation of Greater Fort Lauderdale, the local arm of the American Advertising Federation.

"Our first go-round participating in the ADDYs was an obvious success, and we're particularly proud of our accomplishments among nearly all mainstream media outlets. I'm unaware of any agency that accomplished anything remotely similar -- for Web, print and radio -- and it's a glowing endorsement for our team and our ability to deliver across all channels," stated Mark Reino, agency principal.

Specifically, Merit Mile won a Gold ADDY for broadcast radio creative on behalf of client, mindSHIFT Technologies. Merit Mile also won a Gold ADDY for a specialty direct marketing campaign that included branding, advertising, and trade show components for Microsoft Hostapaloooza. Also for Microsoft, the firm was recognized with a Silver ADDY for an integrated online campaign supporting the launch of Windows Phone 7. Lastly, the firm won Silver ADDYs for web and print self-promotion advertisements within the French American Chamber of Commerce and the Junior League, respectively. All work is available on Merit Mile's Silverlight-powered online portfolio located at http://www.meritmile.com/experience/portfolio

About Merit Mile Communications

Headquartered in Boca Raton, Fla., USA, Merit Mile Communications is a full-service marketing communications firm focused on helping its client partners create business momentum and accelerate growth. Executing marketing strategies across Web, traditional advertising, and public relations disciplines, Merit Mile works with consumer and business-to-business brands, from startups to multinationals, in the Americas, Europe, Australia and the Pacific Rim. For more information about Merit Mile Communications, please visit www.MeritMile.com or call +1-561-362-8888.

About the Advertising Federation of Greater Fort Lauderdale

The Advertising Federation of Greater Fort Lauderdale was established in 1957 as the local arm of the American Advertising Federation (AAF), to serve the interests of the advertising community in the Greater Fort Lauderdale area. AAF is a national organization with a presence in Washington that represents over 50,000 advertising professionals to promote and defend advertising interests. Ad Fed of Fort Lauderdale is a member of the 4th District AAF, which includes all AAF clubs throughout Florida and the Caribbean. Ad Fed also conducts the annual American Advertising Awards which gives advertisers an opportunity to showcase creativity and compete locally, statewide and nationally for the prestigious ADDY®. For more information please visit http://www.advertisingfederation.org/.

Contact Information

  • Media Contact:
    Todd Lane
    Merit Mile Communications
    +1 (415) 225-3397
    Email Contact