Fitness Footwear

Fitness Footwear

September 20, 2010 12:00 ET

Merrell Shoes Offer True Value For Money at FitnessFootwear.com

LONDON, UNITED KINGDOM--(Marketwire - Sept. 20, 2010) -

Editors Note: There is a photo associated with this press release.

Sports and outdoors specialist FitnessFootwear.com is championing Merrell shoes to offer True Value to its customer base and not just Cheap Deals!

Now the Summer has ended and the cool Autumn weather is here, people are putting away their sandals and putting on their shoes, boots and trainers.

This seasonal change is when the outdoors industry thrives as consumers seeking waterproof footwear to keep their foot warm and dry through the chillier months of the year.

Meanwhile, the lingering recession has continued to have an impact on the outdoor industry, with many businesses resorting to affordable goods and cheap deals to make ends meet.

However, plucky Hertfordshire sports and outdoors shoes specialist FitnessFootwear.com is challenging the status quo and championing the Merrell brand with a 10% discount and free delivery to offer True Value and not just another Cheap Deal.

"People aren't looking for a cheap deal, they're looking for value" said Luke Barlow, Managing Director, "and what could be better value than a brand renown for the comfort and quality of its shoes with a bit of a discount? "

While the natural reaction for many people in time of recession is to purchase more affordable goods, online discounts and free delivery has enabled FitnessFootwear.com to offer better value for money with their wide range of Merrell shoes.

"Paying just ten pounds more for your shoes can make a huge difference" Mr Barlow added. "And when a good quality shoe has been reduced in price, retailers can help to make that ten pounds go further, buying you more comfort and performance for your money."

Merrell, a subsidiary of Wolverine World Wide Inc has an unrivalled reputation for comfort, quality and style, inspiring the designs of many other outdoor brands, as well as a number of high street fashion labels with their innovative footwear.

With their slogan to "Get Outside", the Merrell brand is devoted to embracing the environment from the countryside to the cities and offers a wide range of walking shoes for all terrains, both urban and rural.

The flag product of Merrell's new 2010 Autumn range is the Merrell Refuge Pro GTX, a rugged, good looking walking trainer with wrap around fit, great grip and the perfect blend of waterproof protection, breathability and warmth for the cool, wet Autumn weather conditions.

Even this high end Merrell walking shoes has been reduced to encourage outdoor enthusiasts to upgrade their footwear buy spending a little extra in order to gain a lot more.

By making a compromise of this kind FitnessFootwear.com is able to offer better Value to their customers and not just cheap products at rock bottom prices.

As an active lifestyle specialist with a focus on your feet, FitnessFootwear.com continues to encourage people to enjoy the outdoors and the shoes, boots and trainers they walk and run in. And with a policy to never sell a shoe that their staff wouldn't wear, first hand advice is just a phone call or an email away -something few of their competitors can offer.

For further information about Merrell footwear from the UK's #1 Merrell specialist, visit: http://www.fitnessfootwear.com/c-2-merrell.aspx

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20100920-merrellshoes800.jpg

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