SOURCE: Healthline Networks

August 01, 2006 08:00 ET

Merriam-Webster Selects Healthline to Deliver Medical Information Resources to Millions of Health Seekers

Healthline's Exclusive Online Search and Navigation Capability Outperforms Conventional Health Searches With Precise, Medically Relevant and Reliable Content

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 1, 2006 -- Close on the heels of winning the 2006 Webby Awards' People's Voice Award for Best Health Web Site, Healthline Networks (www.healthline.com) today announced it has been chosen by Merriam-Webster to enhance its leading language reference website with contextually relevant medical information and resource links whenever consumers look up health-related words on Merriam-Webster OnLine (www.merriam-webster.com).

This partnership adds significant value to the Merriam-Webster experience by displaying reference resources that enable Merriam-Webster OnLine visitors to go beyond definitions to accurately and thoroughly research the medical terms in which they are interested. This new health information service, available now, is fully integrated: when visitors enter a health-related word or phrase into the Merriam-Webster OnLine Dictionary search box, they are also presented with Healthline results for that term -- as well as associated terms -- with added features such as HealthMaps®, Healthline's proprietary visual navigation system that offers shortcuts to information on diseases, conditions and treatments.

"Healthline is a perfect complement to Merriam-Webster's online dictionary," said James Withgott, vice president and associate publisher, Merriam-Webster, Inc. "Consumer traffic to our site now generates 100 million page views per month, a significant number of which are medical seekers in need of fast, relevant answers. We believe consumers will see great benefit from the combination of our 200-year history of providing quality definitions with Healthline's expertise in health information."

Healthline is the leading search and navigation platform dedicated to consumer healthcare, eliminating the time-consuming process of sifting through hundreds to thousands of unnecessary and often unrelated search results. Healthline's unique Medically Guided Search(SM) experience combines the world's largest consumer medical taxonomy, developed by more than 1,100 physicians and informatics specialists, with advanced search technology and licensed content including physician-reviewed journal articles and medical encyclopedias from the world's foremost medical information publishers.

Today's consumers have grown increasingly frustrated with the overwhelming amount of superfluous results presented during a traditional search for health information: Only 16% of consumers who use general purpose search engines to locate health-related information say they find what they are looking for, according to a recent JupiterResearch report. Healthline delivers filtered and contextually relevant search results from more than 170,000 sites that make up the "HealthWeb"; Healthline's search and navigation services can be easily integrated into customers' websites or member portals to improve consumer access to internal content and to a vast and growing array of health resources.

"Our suite of intelligent health information services fits extremely well into Merriam-Webster's commitment to delivering a wealth of trusted, quality information," said West Shell III, chairman and chief executive officer, Healthline Networks. "Healthline has proven itself as the leader in online health information search through industry awards, media and analyst endorsements and a rapidly growing partner network of top-tier consumer destination sites."

About Healthline

Healthline offers an innovative approach to meeting the needs of health information seekers. Developed in collaboration with 1,100 medical specialists, Healthline's powerful consumer healthcare taxonomy -- the largest of its kind -- drives its suite of medically guided search and navigation services. Healthline offers two primary routes to delivering its intelligent health information services to consumers and business partners: through its website, Healthline.com, or through a network of trusted consumer destination sites that include publishers, employers and health plans. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

About Merriam-Webster

Merriam-Webster, Inc. acquired the rights to revise and publish Noah Webster's dictionaries in 1843. Since then, Merriam-Webster has maintained an ongoing commitment to innovation, scholarship, and love of language. Today, the company continues as the leader in both print and electronic language reference publishing with reference products, learning tools, and word games.

Contact Information

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